MORUM is another up and coming band that needs your support. So start with reading this interview and then take it from there. Anders Ekdahl ©2016
Do you notice that there is an anticipation for you to release an album? Have you built a large enough following for people to eagerly await a new album?
Jeppe: People have been waiting for this album for a year now, it should have been released earlierm but some trouble in my life forced me to wait with the release.
Yeah, I would like to believe that people are looking forward to this album.
We got a great reaction from people when we first released a single, even greater response when we shared our last single.
Is it important for you that the new album picks up where the previous left off? How does this new album compare to the previous ones?
Jeppe: This is our first album with MORUM ever. So it is very important to me that it makes a statement =)
Was it hard for you to come up with a sound for this album that you all could agree on?
Jeppe: I’m actually the last original member left. We started out as a Nightwish inspired metalband, but when most of the members dropped out, we jammed for fun and found a great sound.
And I’ve tried to keep the same sound through all songs but that was a really hard thing to do.
How important are the lyrics to you? What kind of topics do you deal with?
Jeppe: Our lyrics are really spread out on topics. The new material we started to write on is more war based. We’re trying to find a great battle sound in the music and lyrics: but first this album.
Our lyrics are everything from depressed moments to love theme. This album doesn’t have a red line in it like most albums do.
We wrote it from the heart, and wrote music/lyrics out from what we thought sounded good.
Aurore: I joined the band when the lyrics were already there, but I had no trouble to sing about love and loss.
These are themes that can sound familiar to all of us and the feelings in the lyrics are very strong!
How important is the cover art work for you? How much do you decide in choosing art work?
Jeppe: Our cover art is really important. We wanted a cover art that makes people see it’s a MORUM cover art before they see the logo hehe
We have already gotten our second cover art and it follows the theme of our first cover art. But our next album is more of astory to be told album.
It’s a really good friend of the band that makes our logos and cover art so it’s really easy to get what we want.
How important is having a label to back you up today when you can just release your music on any sort of platform online? Are there any negative consequences to music being too readily available to fans?
Jeppe: A label is really important to us. It just helps us to reach out to people around the world instead of just our friends and families hehe. We haven’t got any label for this CD yet.
But now after releasing our latest single with our new singer, we are starting to look for a label. I don’t see any downside to it, I share my music with friends for mixing opinions and sound approvals.
This means a lot of our songs are available and easy to come by.
Aurore: I also feel that a label is kind of a token of quality. If a label believes in you and your music then I think people feel you are more serious about your music.
I guess that today’s music climate makes it harder for a band to sell mega platinum. How do you tackle the fact that downloading has changed how people consume music?
Jeppe: I have no problem with people/fans downloading it. It’s hard to sell any thing at all today. But it’s even easier to get someone to download it instead of buying it.
We have our fans that want to pre-order this CD, but no platinum here haha
Aurore: Technology evolves and we cannot just watch it from afar and cling to our old VHS! If people download your music, so be it, at least they have heard about you!
If they like you, they will buy your merch and come to your shows! When I discover an artist, I tend to listen to it for free first, if I want to support them, then I will buy their mp3s or CDs.
Does nationality matter today when it comes to breaking big. What bands from your country do you predict will make it big internationally (apart from your own band)?
-No, I believe that hard work will pay off. Of course I hope that MORUM will hit it big. Sweden has a fine line of metal bands. Our city holds a really great folk metal band called Grimner.
Jeppe: Never liked that sound, but love their music anyway. No doubt that they will hit it big. Nationality doesn’t matter at all. It all depends on how hard you work to show people your creations.
Aurore: I don’t think nationality plays any kind of role and if it did, then I think MORUM can claim many!
Sweden is very well-known for its quality metal though. As for the next big hit, we have an awesome band here in Northern Sweden that is called Persuader.
I really believe their unique and powerful sound will make it big soon!
I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when you’re out) but I fear that soon music as we know it will be dead and buried.
What are your worries as a band?
Jeppe: Our biggest worry is to work so hard on something that we believe in but that nobody else will like it. Spotify is a great thing for people to hear about us.
There are so many open Spotify playlists that contains heavy metal, so its easy to add our music to it.
Aurore: People who believe in you and like what you do will still buy your CDs after a great show. They will buy your T-shirts, your album cover with unique art…
This cannot be downloaded! 🙂 But yes, a big worry is to have no or too few people believing in your music as much as you do, or even more!
What does the future hold for you?
Jeppe: Hard to know. We have been working on this CD for 3 years now. We hope that we will get a lable to back our music up.
Aurore: Fame and fortune of course! Not yet? Oh well, I will settle for a free beer while I wait