In a world were there are so many bands to keep track of I want to bring my two cents in presenting you to this interview with MOS GENERATOR. Answers from Tony Reed. Anders Ekdahl ©2019
A band name says more than thousand words, or does it? How important is a band name to get people interested in your music?
-A good band name is definitely a plus as a first impression. I wouldn’t say Mos Generator is a great band name but at the time we decided to use it as we needed a name and it had a personal meaning for us.
When you finish a recording and then sit back and relax, what kind of feelings do you get? Are you glad it is finished? Does the anxiety grow, not knowing if everybody will like it?
-Putting something out into the world is always a bit scary. If I like it and I am willing to release it to the public, then I know I’ve done the best I can do at that time. There comes a time where you have to let it go.
After I get done with the mix and master of each record, I usually can’t make myself listen to it until long after it’s actually released. Then, hopefully, I can accept my work and be happy with it.
What is it like to be in a studio recording your music? What kind of feelings and thoughts race through your heads?
-I have produced and recorded every record I have ever made, starting in 1989. I am a recording engineer / producer by trade, so I am very comfortable in the studio and know what I want when we are making records. Sometimes we record in very unconventional ways and that is a challenge sometimes when it comes to the mixing part. Capturing energy is the main objective and that is not always easy. Sometimes there is tension, but usually things go smooth and there is a lot of discussions between the band.
Today I get a feeling that the promotion of a band lands a lot on the bands themselves so how does one promote oneself the best possible way in order to reach as many as possible?
-I would rather spend my time on the road and in the studio than promoting. I feel like since the social media boom that people with the title “promoter” rarely do their job and leave it to the bands to use the internet to do it themselves. Of course social media is an amazing tool to do that, but I personally don’t feel like spending my time in the vortex that it creates, which in turn means that I have to pay for PR. If you, or your record label, are willing and can afford to do that, it’s a great option.
Today we have all these different sub-genres in metal. How important is that you can be tagged in one of these? Why isn’t metal enough as a tag?
-We prefer to be called a Heavy Rock band, but you have to be lumped into things that people understand and can relate to. “Stoner Rock” and “Stoner Metal” are two popular terms that we are associated with regularly. I think the Rock fits better for us, because our music moves in and out of many areas of the genre. We mix classic rock, Psych, Punk, Progressive and alternative very seamlessly without straying too far from our original plan to be a heavy rock band.
What importance is there in being part of local/national/international scene? Does playing in a band make you feel like you are a part of something bigger? I know it does to me knowing that in some slight way I was a part of the Swedish death metal scene in the 90s.
-The “Stoner / Heavy” genre has a massive support group and it’s growing all of the time. When we formed in 2000, we could only have successful gigs in the bigger cities and now we can play all of the outposts throughout the United States and Canada and have a decent audience every night of the week. Europe has always been more open to the style we play and has always supported music in general much more than the States, but… the States are catching up and that is wonderful see.
Ever since I first got into metal the art work has been a main motivator in buying a record. What part does art work for album covers play in the world of the band?
-Even though we’ve had some cool artwork over the years, I feel like the emotions in the music and lyrics I write have never been completely translated in the album art. Some have been close and look great, but the art is usually the last thing to get addressed when I’m finishing up an album.
How important is having a label to back you up today when you can just release your music on any sort of platform online? With the ability to upload your music as soon as you’ve written it the freedom to create has become greater but are there any negative consequences to music being too readily available to fans now that every Tom, John and Harry can upload their stuff?
-Our last three main releases have been on the French label Listenable and they put a lot of money into promotion. That really makes a big difference when it comes to getting band out into the public and selling units. I’m a big fan of DIY as well and we do that often. I like being able to get music to our fans whenever we feel like it. We have done a series of Free downloads over the years, mostly covers and live versions. It helps keep us in contact with our audience when we aren’t on tour. I think this is all good unless it’s over saturated.
What is a gig with you like? What kind of shows do you prefer to play?
-We don’t use a setlist, so the shows can flow with the energy I am receiving from the audience. Although we’ve played some very big festivals, I prefer to play shows in the smaller clubs so we can really connect with the people who are watching. Some of our best shows have been playing on the floor looking the audience right in the eyes. The exchanging of positive energy makes for the best show and getting as close as possible to each other is the best way for that.
What lies in the future?
-We have a few vinyl releases coming out this year and we are hoping to make it to Australia for the first time.