NACHTGESCHREI wasn’t what I expected them to be. So impressed was I that I had to find out more about this German band. Anders Ekdahl ©2013
What is the best feeling about releasing a new album?
-There’s a lot of different “best” feelings about it! At first, it’s the relief: at last we did it. Now is the time to spread the word and promote what we have recorded. It is always very, very exciting to read and hear the first opinions. We also give a prelistening party, which is a very cool way to catch responses. And then, the feeling is: “having released” means as much as “we have to rehearse”.
What kind of expectations do you have when you release a new album? What do you want it to do?
Glory and world domination! Haha, no. We do not really have expectations, but hopes. As it should be, we are really proud of the album and like the songs very much. We want that record to hit the audience the same way as it crashed us. With our new singer Martin LeMar, we had the chance to be slightly different in our development, but still 100% “Nachtgeschrei”.
With so many albums being released each week how do you stand out and grab the attention of those that could possibly be interested?
-We’re lucky to be active in a genre which is very loyal. Fans themselves are reading a lot of internet and print magazines – websites and social media profiles are also highly frequented. That does not mean that we don’t need to do any promotion besides that, actually we have to do more than possible. As you already mentioned, a lot of stuff happens every week – so that’s why we have to keep people updated as often as possible. I think, we’re doing quite good at that, but still can improve a lot. Interviews like this one are a nice way – thank you!
Is it hard to market a band with a German name outside of the German speaking areas? How many times have you had to explain the meaning of the band’s name?
-It can be explained as “hard”, I see it more in the way of being “interesting”. There were a few times we had to explain the name, but in general we are talking more about the music itself outside of German speaking countries. Some people understand the lyrics, some ask for it, some tell us they like the melody of the singing part. It’s exciting and we always learn new ways to interpret what we do.
What is the metal scene like for a band like yours? Where do you fit in?
-Haha, this is a question I like a lot. It’s always a pain in the ass to classify music in general. Even harder, if it is about the music you do yourself. So… all of us, we pretty much like metal music. With our guitar/bass/drums part, we bring the typical instruments to do that kind of thing. And there the folk part joins the game: bagpipes, accordion, flutes, hurdy-gurdy… those instruments not only enrich our songs, but are equal value of the base that pictures “Nachtgeschrei”. So, what do you think: Where do we fit in?
If you were to describe your sound to somebody that hasn’t heard a single note of your music, what would you say to this person?
-Full of emotion, but directly into the face. Sometimes unexpected, but straight in what it is. Heavy. Weak. All of it.
How important is it to be put into a certain genre for identification purposes alone? Is there a selling point in being placed in a certain genre?
-I think, if you start a band it is somehow important to more or less “brand” what you do. People need certain orientation in the beginning. When you release a bunch of records, you automatically start to make experiments and stuff, your’re testing out borders. Not only because of that, but thanks to the time you’re already making your way throughout the album/touring agenda, genres become less important.
Do you feel a need to promote the band outside of the German speaking countries? Isn’t it enough to make a career out of playing Germany and Germany alone?
-There is no need, but the point is… it’s fun! Sure, German speaking countries are our home base and I am pretty much convinced that, also in the future, we will do 99% of our gigs here. But, if there are some people interested we will always be open to play anywhere. We already received emails from all over the world by people ordering our releases. Let me say “hi” to Japan here!
How much support can you actually expect to get from the social media when it really counts?
-As much support as you invest time into it. Social media has become a very important tool, but you also have to handle it carefully. It’s not only to inform people, but to interact. I am 100% sure that there are a lot of people out there, underestimating the power and effect of web 2.0
What would you like to see happen in the future?
-I would really appreciate most to see people having a good time together, preferably while enjoying (our) music. As long as this is possible, we can record our songs, go on tour and have the time of our life.