I had never heard of NALE before but as I got a chance to interview them I checked them out and I liked what I heard. Answers by Anders Ljung – Drums and Mathias Blom – Vocals. Anders Ekdahl ©2018

Every band has to introduce their music to new people. What is it that you want people to get from listening to you guys?
Anders: A good time. That feeling of pure energy grabbing you.
Mathias: Head-bobbing, foot-stomping, maybe a twitch or two in the hip. Hopefully just make people feel the groove a get in to it themselves

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
Anders: We wanted a short, catchy thing that didn’t have an obvious meaning.
Mathias: I think we went a few months without a name. We hade a whiteboard filled with names and the list kept getting longer and the names got worse and worse. But eventually it just came and stuck.

Everybody is influenced by certain things. What band(s) was it that turned you on to the kind of music you play? What inspires you today?
Anders: Too many bands to namedrop but I’ve aways enjoyed the heavier, more aggressive kind of music. and for inspiration there’s a lot of music from a lot of genres. A good beat and melody can be found anywhere
Mathias: 100% agree with our good looking drummer.

When you formed did you do so with the intent of knowing what to play or did you do so from the point of having a band name and then picking a sound? How did you settle on the name/sound combo?
-Anders: At the time we just wanted to do the thing that for us meant “fun”. But we did know that the music would be in the “heavier” part of the bubble gum pop-scale

I believe that digital is killing the album format. People’s changing habit of how they listen to music will result in there being no albums. Is there anything good with releasing single tracks only?
Mathias: Having the ability to just release one song is a good way for a band to release stuff in between albums like we did while waiting on the album and I feel that was a good thing.
Anders: Yes and no on killing albums. People are still buying albums and there is a much greater opportunity to make the physical copies more “exclusive” with bonus tracks/other material”.

What part does art-work and lay-out play when you release new recordings? How do you best catch people’s attention?
Mathias: I think it’s more important for physical releases, giving it a good quality feel all the way through. Catching people’s attention is hard today. Their attention span is that of a four year old. Social media syndrome.
Anders: It plays a big role. Obviously a bigger role when it comes to physical copies. It makes the product even more interesting. Of course the music is the central thing but the whole package (can) consist of so much more. Opens up for even more creativity

Has social media re-written the rules on how to promote your music? Or do you go about doing promotion the same way?
Mathias: Everything comes down to social media. At least for bands on our level. We can’t go on press tours for weeks so we have to rely on our own channels and good people, such as yourself, to get the word out and hopefully get people hooked on Nale.

When you play in a band, does that make you feel like you are a part of a scene, of something bigger and grander?
Anders: I really don’t care. I just want to play music that I like.
Mathias: More so maybe when we were younger but not nowadays.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?

Mathias: Try to be touring as much as we can. But it’s harder these days. Fewer stages and less people willing to pay for music. But touring is probably the best way to promote music on a long term and it’s what we wanna do more than anything.
Anders: I like to play and it seems difficult to do it these days. I guess people in general discover music on digital platforms and go to shows if they know it’s something they like. So not as great as in “earlier days”.

What will the future bring?
Anders: More concerts and more albums.

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