NEMECIC

This week I am doing a Inverse Records interview special. If you haven’t checked out the quality metal this Finnish label brings us now is the time. I present to you NEMECIC. Anders Ekdahl ©2017

Do you notice that there is an anticipation for you to release an album? Have you built a large enough following for people to eagerly await a new album?
Tuomo Salonen (TS): Hard to say. It’s been years since we have been able to make any kind of noise. It’s a shame we couldn’t ride the little bit of momentum we gained back in 2011 because of line-up problems and other unfortunate occurrences, but we certainly hope that people are still interested. We just have to wait and see and go from there.

Is it important for you that a new album picks up where the previous left off? How important is continuity??
TS: Well, we didn’t really think about it that much. Back in 2010 when our last EP was released, we were still looking for a musical direction. This time around we just did what came out naturally. Obviously you want to work within a certain frame, so that the album doesn’t sound like a mess.

Was it hard for you to come up with a sound for this album that you all could agree on?
TS: Not at all. Our long time friend Juho Räihä who produced the album knew quite well what we were looking for. We tried to achieve a certain tightness by means of actually performing well in the studio, rather than trying to create a wall of sound by layering tons of guitars on top of each other or editing the drums to death. It sounds like actual people playing, without sounding either sloppy or overproduced.

How important are the lyrics to you? What kind of topics do you deal with?
Niko Anttila (NA): Lyrics are a big part of our delivery and we do want to make an impact on many levels. Our texts are a combination of good old fictional storytelling and philosophy. Occult and sci-fi themes shake hands in a rather eldritch way in our lyrics and create a very diverse pool to siphon from. Anecdotes and symbols are very useful and make things much more interesting for the writer and reader as well. I really like to scan human nature in our texts, our lust for immortality, our bottomless greed and the footprint we leave to the world. On this album I wanted to focus on the quest for immortality and ways to achieve it and on the other hand all possible ways to fuck it all up.

How important is the cover art work for you? How much do you decide in choosing art work?
NA: All artwork on the album and its both singles were made by yours truly, so we got complete creative control and that is very, very important to us all. Cover art is a label you put on the product and it must tell something about the product, be appealing to the eye and most importantly generate some feeling to it all. The world around us is all the time reminding us about the digital age and redudancy of concrete music formats, but I must disagree. We all grew up buying albums and browsing through the pages, gorging lyrics and all that has stayed with us to this day. I did somewhere around 15 traditional paintings to fill the booklet with and supply art to all the covers concerning this release so yeah, artwork is quite important to us, hahaha.

How important is having a label to back you up today when you can just release your music on any sort of platform online? Are there any negative consequences to music being too readily available to fans?
TS: For us, it is mostly about outsourcing. We don’t have the time or contacts to do all of the work ourselves. Inverse was an obvious choice for us, since we retained complete creative control and own all the rights to our music. It is perfectly possible to operate well without a label, but it requires a lot of work and years of networking. I don’t see how it would be a bad thing that your music is easily available. I mean,
why would you want to keep people from hearing your stuff? Those who want to support the band will buy an album or a shirt.

I guess that today’s music climate makes it harder for a band to sell mega platinum. How do you tackle the fact that downloading has changed how people consume music?
TS: I personally don’t really care about album sales. It is way more important to find your audience. Whether they buy our album or not is up to them, but having them show up at our shows is what matters to me. Digitalization is unavoidable, so why fight it?

Does nationality matter today when it comes to breaking big. Does nationality play a part in if or not you will make it big internationally?
TS: I think it has more to do with the quality of your music and pure luck. Obviously Finland is a good climate for a metal band, but if your music is shit, it doesn’t matter. There is so much quality metal music coming from Finland that, for us,
expectations may even be a bit higher when people hear where you come from.

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when you’re out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
TS: Music always has and always will be a part of our everyday lives. It will be interesting to see what happens in the next, say, 10-20 years. You never know. Who could have predicted the resurgence of vinyl 15 years ago?

What does the future hold for you?
TS: Hopefully the album can generate some buzz and open new opportunities for us. Would be great to play some festivals next summer. Album no. 2 is also somewhere in the future, but it’s a bit early for that.

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