NEROARGENTO

I don’t know what it is about NEROARGENTO that got me interested in them but I knew that I had to find out more about the band. So I interviewed them. Anders Ekdahl ©2017

When you release a new recording does it feel like you have to start a new a couple step back because so much time has passed and so many new bands have entered the scene since the last album or do you just pick up where the last one left?
-Well, every album for me is a “stand alone” Project. Of course in the meantime a lot of artists release new music and the sound/mood/songwriting is constantly changing, and for me is good because i always keep an eye on the scene, on the actual sound and things like those, to be sure to produce something completely mine, but that sounds “new” so yes, every album is a brand new START.

Do you have an aesthetic that you keep true to from recording to recording (i.e. stylistical same art work, lyrical theme etc.)?
-Like I said before, every album for me is a different story, from the genre to the lyrics, to the sound and the artwork..

How hard is it to come up with lyrics to the songs? When do you know that you have the right lyrics?
-Usually i write lyrics in a separate process, but then, with a good demo instrumental i can take all the periods and words, and working them like “clothes” on the song, that’s my technique for the process.

I am old school. I like really cool album covers but from what I’ve gathered some bands tend to spend less on art work because people don’t buy records, they download songs. What are your feelings on this?>
-I personally think that a good album, MUST have a good artwork. I know the actual music market situation, but i can say, and this rule for me is one of the most important nowadays: the eyes must be satisfied almost BEFORE hearing something, they have to tell you “this looks interesting, let’s give a listen”.

Do you ever feel that you get misinterpretated because of the music you play?
-Constantly, and that’s my story so far. I’m always too Rock for electro lovers, too electro pop for rock lovers and too mainstream for metallers, of course at the end i’m consequently too indie to be mainstream, but that’s what i am.

I get the feeling that fans that are true to a band, is a lost thing with the easy access to music these days. Do you feel that this is a bad thing or are there any positive aspects of it at all?
-It depends on the popularity of the artist. In my case, every single way to get new listeners is interesting. 7. Back in the days you had to trade tapes if you wanted to hear new unheard of bands. Today you are just a click away from discovering new acts. Do you feel that this development in some ways will do more harm than good in the long run, that it will eventually kill off music as we know it?
Today we have tons of possible locations where download, check, find new music. But in the last period i saw that also this possibilities are very full of music and it’s kinda like the people are getting BORED that everything is possible and almost Open Source, so we need some changes in the future to get back the importance that music really represents.

I get the impression that today’s touring scene is most made up of festivals or multiple band line-ups. Is it harder/tougher to tour today?
-You’re right, multiple concerts and festivals are the key today, but it’s really hard to get in, the most used way to play easy is the pay to play, and it means to give possibilities to people with some money, not to talent, but luckily not every situation acts like that, so there is still some possibilities to go live, maybe with another band with same popularity and in some festivals.

If you were to decide how would the stage show look like?
-A lot of lights, a power trio and industrial/grunge look.

What does the future hold?
-I still don’t know, but i’m sure that in the next years we will see something changing especially in the market music, in the music formats, in the selling process and in the music distribution.

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