In a world were there are so many bands to keep track of I want to bring my two cents in presenting you to this interview with NEVELAND IN ASHES. Anders Ekdahl ©2019

Was it hard to come up with a name? What does the name mean to you? How important is it to have the right name?
-We had the name Neverland In Ashes before the band even started. Our former singer Christian had carried it with him for quite a while and we agreed right away that the new band would be named Neverland In Ashes as it felt perfect to us.
The name has somewhat become an identity to us over the years as, so it is very important. The idea behind it is that, as a child, everything seems so perfect and nice and when you start growing up, you realize that that’s not always the case. Therefore, the perfect world of Neverland with the children that never want to grow up, lies in ashes.
I think it is important to have name that is somewhat unique and stays in the listeners mind.

Who would say have laid the foundation for the kind of sound you have? Who are your heroes musically and what have they meant to you personally and to the sound of your band?
-I (Milan) as the main songwriter had quite a journey through different metal styles over the years. Starting with a long Nu Metal and Power Metal phase (I used to be a HUGE Iced Earth Fan 😉 ), then into Swedish styled Melodic Death Metal with bands like In Flames, Soilwork, Dark Tranquility, also discovering other extreme metal. From there, the journey went on to Metalcore in the style of As I Lay Dying, Bullet For My Valentine, Trivium etc. As of recent years, I switch back and forth between different styles of extreme Metal and Metalcore, such as Black Dahlia Murder, Caliban, Slipknot, Architects, Wage War, While She Sleeps and so on. Our Drummer Mario and guitarist John listen to a lot of Black and Death Metal, which also gets worked into the sound. All these styles combined make the sound of Neverland In Ashes

When you play slow do you have to think differently arranging the music than if you play faster and vice versa?
-Definitely. The Slower songs are usually more vocal and ambient/ synth driven and the faster songs are more riff centered.

Will your music work in a live environment? What kind of stage environment would best suit your music; a big stage or a small club?
-Absolutely! We love to play live and are very focused on giving our fans the best live experience possible! A Neverland In Ashes show is more than just the tracks from the Albums played live! Our music is written to sound massive and as big as possible. Therefore, a bigger stage with all kinds of pyro and lightshow would be ideal 🙂

It is very hard to be 100% satisfied. Everybody seems to be disappointed with something they have released. Is there something that you in hindsight would have done differently on this your latest recording?
-There are always ways to improve, I agree. But The Human Experience isn’t even released yet, so we still need some time to process the record. Usually after 6-10 months, it becomes clear what we could have done differently and where’s room to improve on the next record.

Promotion can be a bitch. Even today with all different platforms it can be hard to reach out to all those that might be interested in your music? What alleys have you used to get people familiarized with your band?
-There is a lot of ways to put your music out there, which makes it exciting and hard at the same time. We concentrate on playing live as much as possible and combine that with a lot of effort in online marketing. And there’s always stuff going on behind the scenes, of course!

To me art work can be the difference between bust or success. What to you is a great front cover? What should a cover have to make it great?
-A front cover gives a face to the music. So it has to be high quality and convey the feeling of songs. After all, it’s what people see first. Just like the music, a great cover needs to trigger some kind of emotion.

Do you feel that you are part of a national scene? Is a local/national scene important for the development of new bands?
-I would say, we’re part of a national scene, yes. After all, all the people you meet at the shows, backstage, at festivals and so on tend to know the same people. So in some way it’s like a huge family. Therefore, I think it is important to be part of that scene in some way, since it’s always good to know a lot of people to develop.

I could just be me but I got the feeling that the live scene is not what it used to be. Could be that more and more people use the net to discover bands instead of going out and supporting new bands live. What is you experience with the live scene?
-I personally rarely go to shows of bands whose music I haven’t heard and like and I think that’s the case with a lot of people. So bands these days have to convince the fans online first, to draw them to their shows. In our experience, a lot of people still go to shows and festivals, but it’s mostly the bigger touring bands. But if the quality of the lineup is good, there are still quite a few small and full shows

What does the future hold?
-We’re really looking forward to the release of our upcoming EP THE HUMAN EXPERIENCE and to the reaction of our current and future fans. We hope to gain a lot of new fans with the new music. On top of it, we’re planning to play a lot more live in 2020 than we did this year!

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