NEVERWORLD

I’ve not been to the NEVERWORLD. It have no idea what kind of place it is, but judging from the music it is a pleasant place to visit. Anders Ekdahl

You have one of these names that tells me that some thought has been involved in the choice. How hard was it to come up with the name?
-Hi there. Absolutely! Good names are really hard to come by these days! We did put a lot of thought into the name as it is so important. Especially when you want to make it an audio visual concept. We came up with quite a few ideas before we eventually thought of Neverworld. It just fitted our ideal so well. I do feel sorry for new bands these days though! It is very, very hard to be innovative because everything has been done before! I guess we got lucky!

Could you give us a short introduction to the latest album?
-Certainly. ‘Dreamsnatcher’ is our second album. I think musically speaking it’s quite hard to pigeon hole us because we like to mix it up a bit. There’s a nice balance on this album. Plenty of light and shade. Some feel good numbers, some very dark, some epics, some rockers, a ballad etc. It’s kinda got it all going on! We are essentially a heavy metal band but there is a lot more going on than just the traditional style. There’s a bit of prog, a bit of power, a bit thrashy in places but we always try to retain melody. I think we would appeal to fans of Fates Warning, Queensryche, Crimson Glory, King Diamond etc

What would you say have been the single greatest influence on your sound?
-I am a music fan first and foremost and have been since I was 4 years old. My CD collection is absolutely huge. It’s all influenced me in some way or another. Some of it probably subconsciously! Whether it be Fates Warning, Iron Maiden, Megadeth, Winger, Thin Lizzy, Judas Priest, Manowar,Guns N Roses, Saxon, Crimson Glory, Queensryche, Van Halen, Circus Maximus or whoever, I take what I like and let it inspire me. I have never tried to imitate anyone. I have my own style of singing and playing guitar. That comes from years of playing in my bedroom. It has never occurred to me to copy anyone though. You need that to stand out right?! Another big influence on me is John Carpenter and movies in general. They can inspire me more than music sometimes. They kinda make me go ‘man I gotta write something about that!’

What is the scene like in your area? Do you feel that you are a part of a scene?
-It’s not great but it’s not bad either. It’s mostly friendly and it has given birth to some great bands and musicians. When I say it’s not great I mean it could be bigger and there could be less bitchyness. I’ve always been of the mind that we are all in this together. Let’s help each other. Not everyone see’s it that way which is a shame but it is what it is. It’s been that way since I started playing in bands

Something I have often wondered about is if you feel that you are part of something bigger and greater when you play in a band, that you are part of a movement sort of?
-I think so yeah to a certain extent anyway. Metal has so many sub genres now it’s hard to keep up! There are era’s in music and they are often defined by the bands that do well. Trouble is I don’t think anyone is doing that ‘well’ anymore

When you play the sort of music you play I guess you cannot have birds and bees on the cover of your album? What is a great album cover to you?
-You know album art is one of the things that I have always been fascinated with. I was obsessed with heavy metal and horror as a kid and the two kinda of went hand in hand. I used to pick up albums that I liked the cover of and buy them anyway! My personal taste in art is pretty dark. Not the in the Cannibal Corpse sense as such but more the subtle and weird. I absolutely love the ‘Dreamsnatcher’ artwork. It really does sum Neverworld up

What is your opinion on digital verses physical? Is digital killing music?
-There are lot’s of things killing new music. Laziness, magazines playing safe all the time, money is too tight to spend on luxuries, venues are closing down, lot’s of promoters can’t promote to save their lives, some people would rather download something for nothing etc. The business is hard. It always has been but now it’s hard for different reasons. It’s never been easier to self promote but translating that into album/shirt sales is very, very hard. It’s a full time job in itself really. What you’ll find these days is the people making music are doing it because they love it. It’s certainly not a career path I would advise otherwise. How long this lean period will last is anyone’s guess. My own opinion of digital vs physical is it’s a no contest! I want the copy in my hands! I want that artwork! I want that CD! I’ve always been that way and always will be

What kind live scene is there for bands like yours?
-It’s hard when you first start out. We played to empty rooms or to the other band on the bill. It was a gradual process but fortunately for us word spread quickly and now we are reaping the benefits. I’d say the first 2 years were very hit and miss but we’ve been lucky for the last 4. We’ve played with some big bands, Europe, great venues, we sell our merch. I can’t complain at all really. I am doing what I love and people seem to dig it so that makes me happy

When you play live is it a happening or do you see it more as a party?
-Our live shows are usually great experiences for us. We love to play live and are always thinking of new ways to make it more interesting for the audience. Hopefully one day our budget will allow us to be a bit more theatrical like Neverworld should be! But yeah it’s a kinda mixture of both a happening and a party!

What would you like to see the future bring?
-Well we are back in the studio and about to record a special ltd edition EP and then we will be recording a concept album for a next year release. I hope the future Is bright for us. We work very hard at what we do and it’s nice when that pays off. Personally i’d like to see us play all over Europe and America. That would be the icing on the cake for me. And maybe, just maybe a major record deal to help make that happen! We shall have to wait and see!

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