NO SUCH SEASON

With so many cool bands out there to check out I offer you some minor guidance by introducing you to NO SUCH SEASON. Anders Ekdahl ©2020

Was it hard to come up with a name? What does the name mean to you? How important is it to have the right name?
-Having the right band name is important to a degree. A band name should have a certain ring to it and be able to invoke imagery through the name. It was difficult for us to come up with a good band name that we all liked. After going through several ideas, none of which we liked, a conversation about climate change brought the concept of our name to be. It was during this conversation in which someone blurted out, “There is no such season!” We liked the sound of No Such Season and the mental imagery it produced for us, so we chose to use it.

Who would say have laid the foundation for the kind of sound you have? Who are your heroes musically and what have they meant to you personally and to the sound of your band?
-Our band sounds to us like the bands we use to listen to (and still do) that spelled out Seattle for the world audience (Nirvana, Gruntruck, Melvins) mixed with a fresh take on riffs, vocals and creating an ambient for a rock party. It’s the type of music that you and your friend use to play in the garage – and give out tapes/cds in front of your local record store.
Our heroes include: Nirvana, Alice & Chains, Soundgarden, Melvins, Mudhoney, Helmet, Tool, Queens Of The Stone Age, White Zombie, Ween, Gruntruck, Beastie Boys, Buckethead, Faith No More, Primus, Nine Inch Nails, Days Of The New, System Of A Down, Coffin Break, Mother Love Bone, Skin Yard, Temple of the Dog, and Tad plus many more.
We really enjoy this sound, so we decided to bring it back. We play the music that you didn’t know you were missing in your life.

When you play slow do you have to think differently arranging the music than if you play faster and vice versa?
-We do think differently in music arrangement per song whether it is fast or slow. Each song should naturally arrange itself in the start, and we take that initial groundwork and modify the arrangements to what sounds best to both us and the listener. Slower songs have less going and so arrangement is more difficult as too much can take away from the essence of the song, while faster songs seem to come together for us much quicker.

Will your music work in a live environment? What kind of stage environment would best suit your music; a big stage or a small club?
-Our music works in a live environment, whether on a big stage or in a small club. While small clubs allow for a more intimate show with the fans, our sound and music are ideal for a big stage. We have been coming up with visual sci-fi elements to help take our shows to the next level and provide an immersive experience for fans, no matter the venue.

It is very hard to be 100% satisfied. Everybody seems to be disappointed with something they have released. Is there something that you in hindsight would have done differently on this your latest recording?
-Overall, there is not much we would have done differently on this latest recording. If we were to have a chance at it again, we would have probably spent more time during the mixing stage of the album to make sure everything was perfect, but having more time was not an option for us nor was it necessary. The album itself is awesome as it stands.

Promotion can be a bitch. Even today with all different platforms it can be hard to reach out to all those that might be interested in your music? What alleys have you used to get people familiarized with your band?
-Promotion is a bitch. As the social media world has grown, the number of platforms to push our album out to potential fans that might be interested in our music is endless. To get people familiarized with our music we use a few PR agencies to help promote us. Early on in our promotions, we would reach out to people personally and engage with them, finding out what they thought, if they liked our music, and so on. This helped us gauge how our music was being received. As time went on, we realized the importance of having PR and reached out to few agencies. Using a third party to promote us has allowed us to reach fans across the world that we could not before, gained us internet radio play, and inspired us to keep going.

To me art work can be the difference between bust or success. What to you is a great front cover? What should a cover have to make it great?
-A great album front cover should capture the essence of the band through its imagery. For us, our cover represents our sci-fi ties, and evokes a mysterious presence around us. We love aliens, and having cows added as part of the alien conspiracy is just representative of what we like, who we are, and the mystery of it all. Much like us, our cover represents our underground nature. It is important for bands to capture the elements of what makes them and their sound into an album cover. Having a good artist to do the work is essential in making a release go from bust to success.

Do you feel that you are part of a national scene? Is a local/national scene important for the development of new bands?
-We are more part of a local scene, but with our recent successes we are moving towards a national scene. Local scenes are important to help build your base early one, and if you can get the local scene to embrace your band it will set you up for bigger and greater things. It’s the fans from the local scene who will support you the most early on, and they must be cherished. While it is possible for some bands to just enter the national scene, for us, we like fans to know that we are reachable, and we are proud to represent our local area. Local scenes make it much easier to connect with other bands, gain access to a more variety of gigs, promote local fundraisers, and to connect to the hearts of the community in which you live. Planting the seeds of your music within the local scene allows for the national scene to recognize what you are doing and can make the transition easier.

I could just be me but I got the feeling that the live scene is not what it used to be. Could be that more and more people use the net to discover bands instead of going out and supporting new bands live. What is you experience with the live scene?
-The live scene is still out there and vibrantly alive. It is true that more people are finding and discovering bands on the net, but people still like to see shows. Fans like to get close and personal with bands, and live shows can bring that. By using the internet to promote your band and shows, fans become more likely to check your band out. There is just something about seeing your favorite band or even an unknown band for the first time in a live setting. Fans can hear if a band sounds like what they recorded, and when a band can provide an immersive show live, people will be more inclined to come watch. With the Coronavirus, much of that is changing so we will see how that goes, but musicians and bands are evolving to meet this issue head on through live stream shows and concerts.

What does the future hold?
-The future for No Such Season holds many promising things to come. We are planning on doing some music videos for a few of our songs. That is something that we have all been discussing and wanting to do for a while. We also want to increase our social media presence so that we can reach out to potential new fans and keep our current fans engaged with us. Another thing we have been planning is to bring more visual effects to our live shows so that we can provide an immersive experience for anyone coming to see us play. We would like to use programmed lighting effects and have explored the possibility of using holograms on a small scale, and few other ideas to take our shows to the next level. We have also been working on new ideas for our next album. We want to play more festivals and shows to bigger audiences, and to tour both Europe and the United States.

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