NORD

The Danish band NORÐ might be knew to most of you out there but their new album will hopefully change that. So get to know the band a bit better by reading this interview. Anders Ekdahl ©2017

Do you feel that is has gone the way you intended when you formed back in the days?
-Yes definitely! We set out to create some heavy shit and never loose the fun of playing and creating new stuff. Our primary goal when we formed the band was to get a good set together, play live gigs and record albums. We’ve achieved all of it already and it’s been awesome, so we’ll continue working on getting even better at it.
We have gone through a few line up changes which has postponed the progress a little bit but we’ve become a lot better along the way and we’ve stayed together in spite of it all.

How do you feel about your latest recording? Did it come out the way you expected it to?
-We’re very happy with the recording. Hearing the songs come to life during the recording and mixing was just awesome and Jesper Sommerby did a great job giving our songs a fat heavy sound without loosing details and clarity. It sounds really crisp and heavy!

Do you feel that you by now has found a sound that is the band and that you can build on it?
-Indeed. We have our own sound but our songs differ a lot from each other, so we’re not a traditional metal band. Some of our songs have thrash elements, some have the sound of NWOBHM while others sound more like doom or death metal. Some tracks even have a touch of folk music and some are very progressive. But common to all our songs is the heavy riffing and melodic elements.

Is having a message in the lyrics important to you? What kind of topics do you deal with?
-It’s very important! Playing music and sharing it with the world gives you a voice and a chance to share your views. It’s important to us that the lyrics are both poetic and meaningful. We wish to discuss subjects that are common to human beings in general – that’s far more interesting than hearing about one person’s lovelife or whatever.
Our lyrics deal with the decadence of the human race. We are interested in the psychology of the human mind and the impact it has on the world. You might say that some of our lyrics are quite dystopic. We focus on subjects like modern warfare, terrorism, greed, carelessness, love, justice, the endless information stream and a future where human beings are no longer the superior species on this earth. So you might also say that our lyrics are pretty political.

How important is the cover art work for you? Can a really cool cover still sell an album in this day and age of digital download?
-The visual aspect of musical distribution is as important now as back in the day when all music came in a physical packaging. So it was important to us to have a really nice cover for the EP and we’re very happy with the cover art NMAAR did for us. It really fits the atmosphere of the record.
A cool cover probably still sells an album nowadays. But most people don’t get the chance to fully enjoy the cover artwork because they only see the front cover on a small screen.

Why is it so hard for bands that come from places not the US or UK/Sweden/Scandinavia to break big? What is success to you and is it something you’d like to achieve?
-Hard to say. Maybe it has something to do with traditions. Heavy music has a long tradition in the countries you mention and thus a strong cooperation between the bands and the whole promotion and production industry – and most importantly a large fanbase of loyal and dedicated fans.
Success to us is to get our music out to people, either on a record or live. Playing bigger gigs and continue to make great records is the goal of success to us and that’s definitely something we would like to achieve!

Today the competition is harder. You got plenty of digital platforms for new talent to display their music. How do you do to really stand out in a world where everything but the music is blind to the listener?
-It’s true that the competition is harder. But if the music and the performance is good enough it will be mentioned. But the most important thing is originality. If the music is original, and not just another band sounding like all the rest, it will stand out.

What is your local scene like? How important is a national scene for a band to be able to break out and make it international?
-The metal scene in Denmark is very vivid and we see many great new bands coming up. The scene has very loyal fans who support both the old pioneers and the new talents that arise.
The national scene is very important for an upcoming band. You need local support and a national fan base to get international attention.

Rock and metal has come a long way since the early 70s but still some people’s attitudes towards it seem to be left in the stone age. How accepted is metal in your area? Is it like in Finland where it seems to come with the mother’s milk?
-In the Scandinavian countries in general the scene is big. But still it’s very separated from other styles of music and there’s a majority of people who never listens to metal and never will. There’s a steady group of metalheads who are very loyal to the music and support the bands but in the mainstream area you won’t find much metal. But this doesn’t mean that metal is not accepted, and some bands do succeed in getting their music across to the masses. Take Volbeat for instance. They’ve had great success even though they have a heavy sound.

What does the future hold for you?
-Hopefully we’ll play lot’s of great gigs and record a full length album soon. We have plenty of songs and are currently writing new material. Also we just got the vacant drum position filled by a very talented drummer and we’re very excited about that!

Share
Bookmark the permalink.

Comments are closed.