I remember reviewing a previous album from this band but I don’t recall doing an interview. But anyway, that was a long time ago so a new interview was in order any way. And here it is with NOVEMBER-7. Anders Ekdahl ©2016

How important is the band’s name in giving out the right kind of vibe?
-It’s an important part of the whole first-3-second impression… but there’s no real recipe to get this right. A name can suggest very different things to different people, depending on their culture, experience and sensitivity.

What was it that made you want to do the band?
-Steph and myself initially got together to play some covers and we did not even have the ambition to create a band. We just wanted to play… Then one day Steph showed up with an original composition and I wrote down some lyrics. That’s how it started. Then we found a drummer and composed more songs and we finally founded November-7 at the end of 2005.

What is your definition of the music you play?
-We’ve heard many different creative definitions… The one I liked most was “future metal”… whatever that means  I think industrial metal would be the most appropriate definition, but it’s always tricky to put labels on things. It does not really matter for us, we just play what we like and we leave it up to the media and fans to define us as they wish…

How do you arrange the tracks? Is there a method to how you arrange the songs on a record?
-Steph composes the music and does the arrangements and I write the lyrics. After this is done there might be some adaptations or ideas from the other musicians but 95% of the song is basically done.

Where do you find your inspiration to create?
-For me, this is actually something quite natural, everything that I see or that happens to me is a source of inspiration. I guess for me writing songs is a way to ponder about things and try to understand their meaning… or sometimes just to just indulge in their mystery…

How important is the graphic side of the band? How much thought goes into art work etc.?
-I think this is also part of the first-3-second impression… With November-7 we like to package what with you in something attractive, suggestive, hopefully inspiring and in any case consistent with what we deliver with our music. Good art work, photos, etc. are powerful means to amplify music. So why not looking after that? Plus it’s fun!

Do you find that there is a greater freedom in working with digital than working with physical?
-In a way yes, because you can create your digital press kit, have your website, create a community of fans on social media… On the other side the physical support, be it a CD, a DVD or a vinyl, is less ephemeral than a link or a post. It becomes part of your collection and it implies some kind of ritual: you listen to the record, you decide to buy it, you open it, you touch the booklet, you check the credits… I really like that!

Are there any limitations to digital? Can you do everything you like?
-There are limitations to both models, a good balance of both would be ideal. For example digital allows you to reach your audience and new potential audiences directly which is great. But physical supports are more complete works of art and there’s a special ritual to them which I’m really attached to.

Is there a scene to speak of for a band like yours? Where do you fit in?
-We’re still trying to find that out!!  More seriously, we get all sort of people at our concerts and they seem to especially like electro samples mixed with powerful guitar riffs and in general the arrangement. They are curious about out lyrics and why for example we called the last album Awaraxid 7mg. How we got the idea to invent this drug, what does that mean, where is the lab where we filmed the trailers of the album… and they want to know the ingredients in the pill boxes we sell at the merch. I like this because they appreciate the whole November-7 experience…

What does the future hold?
-Many things! First of all we are going on our 3rd European Tour from May 7th to 19th: we will play in the Netherlands, Germany, Switzerland and for the very first time in Czech Republic and Poland. We are very excited about meeting these new audiences! And of course we are working on our next album: many songs are already finalized and we are rehearsing them right now in order to be ready for the first recordings later this year. We have also started to include some of our new songs in our set lists: this gives us a chance to see how our fans react!

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