NOW OR NEVER

It’s NOW OR NEVER it not just a cliché but also a band that contains members from 3 different countries. ©2016 Anders Ekdahl

Was it hard to come up with a name? What does the name mean to you?
-It wasn’t really hard to come up with it as we have few years of experience and with today’s market it’s : Now or Never. The name is important, it needs to be catchy and remembered.

Who would say have laid the foundation for the kind of sound you have?
-30yrs of music for each of us !!! I mean we have been in the business separately, our roots are from the 80′, 90′ and still like the sound and music of today’s bands .

When you play slow do you have to think differently arranging the music than if you play faster and vice versa?
-It’s all a matter of emotions, How and what you can share them. I would say fast or slow doesn’t make a difference, the feeling does.

Will your music work in a live environment? What kind of stage environment would best suit your music; a big stage or a small club?
-It works, I can tell you… powerful and wide !!! in term of stage set, both are different but the same in the same time, you just get more space on a wide stage to move around but the energy is the same.

Everybody seem to be disappointed with something once they have released a recording. What would you have liked done differently the last time around?
-I must say, that I’m very pleased and proud of this second album. It sounds great, there’s different type of songs, ballads, heavy so everybody should have what they like. I’m also very honored to already have had reviews at 10/10 which comforts me in the path we’ve chosen. The songs on the 1st album were more disparate, this one there’s more continuity as they were written the same year.

Is it hard to reach out to all those that might be interested in your music? What alleys have you used to get people familiarized with your band?
– I’s harder and harder as the choice out there is huge !!! there are the good and bad side of internet, too much offering so it also kills the promotion but we use the label promotion, FB, youtube like everybody else… and gigs !!!

What to you is a great front cover? What should a cover have to make it great?
-A great front cover is one that takes your eyes straight away, that is catchy but beautiful in the same time. We asked Stan Decker, who’s one of the top cover artist to come up with an exceptional one, I think he did a very good job !!

Do you feel that you are part of a national scene? What is the climate for metal in your country?
-Well we come from 3 different countries Denmark, France and Switzerland so we’re kinda European I would say. I think the metal scene in FR and CH is getting better, better festivals and venues but still work to be done !!

How do one promote oneself the best possible way?
-Gigs, festivals, the real thing !!! but also virtual promotion like musical platforms, social networks…

What does the future hold?
-Only good thing I hope !!! The new album coming out on the 26th of February worldwide and in Japan in April… we’ll do our best to show that NoN is a kick ass band !!!

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