NOX AETERNA

NOX AETERNA is my latest Dutch metal encounter. Check them out after you’ve read this interview. Anders Ekdahl ©2018

We live in a world where there are literally millions of bands to check out. What do you have that sets you apart?
-Our music is a mix of a lot of different styles. So it should appeal to a wide audience.
Also, our albums are concept albums. We started this in 2015 with our album ‘The Desperation Deal’. Our upcoming album, Aurora Borealis, is also a concept album.
This concept album contains 10 brand new tracks and will take you on a journey through a cold and treacherous world towards the Northern Lights.
When making a concept album we want to drag the listener into the story, really create an experience instead of some random tracks placed on an album.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-We have been around for over 15 years now.
Back in the day, the name ‘Nox Aeterna’ was chosen after a long brainstromsession which started in the late afternoon.
While the night fell in, we still hadn’t chosen a name. However we had a blast together while thinking of a good bandname.
We all agreed that we like the ‘nightlife’ as in a great escape from ordinary life.
No obligations, just living you life.
So, on of the guys suggested ‘Nox Aeterna’, as in Eternal Night.
We all fell this was a great name to describe the feeling we were trying to capture that night.
And it also sounded really cool in our opinions, haha.

What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-For me, personally, it were upcoming Finnish bands such as Children Of Bodom, Finntroll and Norther that worked as inspirations when Nox Aeterna was formed in the early ’00’s.
However, I have been a fan of the Bay Area thrashmetal scene from the early-mid ’90’s. So that kind of music has been incorperated in my own guitar playing style.
Today I’m more inspired by bands such as Amon Amarth and especially Kataklysm. I also like some fast blackmetal stuff from time to time, depends on my mood haha!

What is the advantages/disadvantages of CD and vinyl these days of internet promotion where digital seems to be king?
-I think a physical copy will allways make you more attached to the album. The experience of have a physical product in your hands, exploring the booklet and artwork, really taking the time to listen to the music.
Compared to physical promotion, digital promotion is so much easier and cheaper. All it takes is a cloud based platform where a band can upload their music, a mailinglist, and they’re good to go.
I think they both have (dis)advantages and are a good way to promote yourself. For bands it’s all about finding a balance for yourself.

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when your out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
-Yeah, Spotify…Even though the band is on Spotify, I’m not a fan haha! I think the whole music industy has digging it’s own grave since Napster. It used to be about full albums, nowadays this leans more to singles. Everything is just one big shufflemode. Music is getting degraded to background noise more and more. With metal maybe not so fast as more commercial popmusic, but it is a trend. I think platforms such as Spotify contribute in a big way to this.
But hey, the other guys in the band use Spotify on a daily basis and seem to dig it. So who am I to bitch about it haha!

What part does art work and lay out play? Any message that you want to bring forth with it?
-Artwork plays a huge part! Like I said before, we make concept albums. We also focus on the artwork to give a the listener a full experience.
All our artwork is made by our guitarist Debbie. She puts in a lot of time to get all the artwork looking great!

Is it a whole different way to promote a band today with all these social media channels? Or do you go about doing promotion the same way? Playing live and word of mouth.
-Internet and social media make it so much easier for a band to promote themselves these days. But you have to put in effort to stay in touch with your fans.
Playing live is also a good way to connect with fans, but it is limited to the area near the venue. With social media we can get to fans all over the world with minimal effort.

Do you feel like you are a part of a scene, locally, nationally and internationally?
-Realistically, we are part of a local, national scene. Especially in our home-area, most musicians and fans know each other. It’s not a very big scene, but a tight one.
Besides that, you and me both are part of the worldwide scene that is metal, haha!

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of theband?
-We don’t tour very often. Because of our daytime jobs we limit gigging to weekend shows. And we are also a bit selective in venues/offers. Not as some sort of divas, but more realistic…if a venue doesn’t have the technical specifications for us to give a great show there is a big chance that we ‘damage’ our name by giving a crappy show. That won’t benefit us. So definitely quality over quantity.
Meeting people before/after a show is a good way to spread the word of the band. These days there are so much bands out there, so creating the ‘your-band-deserves-my-support’ feeling is very important.

What will the future bring?
-Hopefully we will reach a lot new fans with our upcoming album ‘Aurora Borealis’ which will be released on April 20th.
Fans can pre-order the album at www.noxaeterna.nl

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