PREVAIL IN DARKNESS

The Gothenburg melodic death metal sound might not pop up as many bands as it used to do but there are still does keeping that banner high, PREVAIL IN DARKNESS being one. ©2016 Anders Ekdahl
As I am not at all familiar with your band perhaps you could introduce it?
[Wille:] Well, we are a five-piece Melodic Death Metal band from Gothenburg. Our band consists of our drummer Anders, guitar-players Filip & Anders (Also known as “Jägarn”) and our bass-player Askebloss. And then we have me, the vocalist, Wille.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-[Wille:] Actually I had already decided what my band would be named and what genre we would be sorting ourselves too, long before I even started up the actual band haha!

What band(s) was it that turned you on to the kind of prog/rock/metal you play? What inspires you today?
[Wille:] At The Gates, Dark Tranquillity & In Flames. And for some members, especially me and our drummer Anders, Amon Amarth has played a big part too! We have a lot of other bands that we listen to as well, but those 4 bands are a common inspiration for the band.

What came first; the band name or the sound? How did you settle on a sound?
[Wille:] The band name. That was decided almost a year before we had put out a single song. Once the band took shape and started to evolve into a band, we knew exactly how we wanted to sound. We all wanted to play Melodic Death Metal, inspired by the bands behind the true Gothenburg Sound. However, both me and my bandmates refuse to be like “everybody else”, so we made sure to mix in our own elements and create our own sound.

Is digital killing the album format? Is there anything good with releasing single tracks only?
[Wille:] I’m divided here… I see both positive and negative effects. But I’ll try to keep it short, since I have very much to say on this subject! It might be a novel if you let me take to much time with it haha! Anyway, on the top of my head:
Positive: Releasing a single track and build some interest for a coming album, is great. That’s my opinion. I’ll use our band as an example: It’s cheap to download our music through our bandcamp and you get it in high quality too and it’s quite easy too get! You might even listen to it for free on Spotify, in good quality (unless you’re not a premium user… then the sound will definitely suck, no matter what band you’re listening too there!).
Negative: Along with all the positive effect comes a lot of negative one too, unfortunately! The option to listen to music for free – MAY make it less attractive to buy a CD once a CD is out, if you’re not a fan or a hardcore fan. You know, people who doesn’t really care for the music, but still wants to tease their ears will think something along the lines of this “Why buy something when you can get it for free”, right? But that might not be a problem to some, since your music gets spread around as well… There’s some other negative stuff too, but I won’t dig deeper into that.
I’ll just have to say that the fans and friends that supports us, are amazing! They deserve cred, it’s people like them that makes it even more fun to create music and perform live!

What part does art work and lay out play when you release new recordings? How do you best catch people’s attention?
[Wille:] It very important for me to have proper artwork! The artwork should, in my oppinion, fill a purpose – whether it’s obvious or hidden to the eyes of the beholder. The songs mirrors me and the band, and therefor the artwork for the singles, EP and album, should reflect that too! If it looks great, people will be interested. Much like we work as humans: If something looks desirable, we get curios to explore it further. I think that summons it up pretty well! Artwork is important haha!

Has social media re-written the rules on how to promote a cd? Or do you go about doing promotion the same way? Touring, word of mouth, paper ads etc?
[Wille:] We try to promote everything we do through our social media. As mentioned earlier, we have great fans and friends too, so they are spreading our music too, both on social media and by wearing our merch and so on. Making posters and paper ads will come once we reach next level.

Do you feel like you are a part of a scene, locally, nationally and internationally?
[Wille:] Mostly local,we have many friends and fans here in Gothenburg (and the local areas). But there has been some people from around the world that shows interest in our music too! We’ve been featured on both websites, facebook pages and Youtube channels from people around the world. It’s always nice to get some attention about your music, doesn’t matter if it’s from a local paper or a website in America.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
[Wille:] We would like to tour more, but being a small band and in our case; a pretty new band, doesn’t come with a lot of cash. But we’re working on it! A great show is always a great way to spread the word about your band.

What will the future bring?
[Wille:] We have some things and happenings that’s been discussed and are yet to be confirmed. However, we can share this with you, since it’s decided: We will record a full-length album in April! You’re actually the first to hear about this! We will be giving away more info, the closer we get, but right now that’s all I can say about the album

Here’s some links to check out:

Prevail In Darkness

• Official Website: http://www.darknessgbg.wix.com/darknessgbg

• Spotify: https://open.spotify.com/artist/4aeOOA7Dt2vpV5xvnwOJbW

• Bandcamp: https://darknessgbg.bandcamp.com/

• YouTube: https://www.youtube.com/channel/UC2BEA2ZzucQK834sMcHDW7g

• SoundCloud: https://www.soundcloud.com/darknessgbg

• ReverbNation: https://www.reverbnation.com/darknessgbg

• Instagram: @darknessgbg (https://www.instagram.com/darknessgbg )

#darknessgbg #pid16

Contact/bookings: Sandy Fännfors / Sideshow Management:
• E-mail: Sideshowcompany@gmail.com
• Phone: +46707495708

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