PRIMITAI

I am gonna let PRIMITAI introduce themselves to you with this interview I did. Answers from Serj. Anders Ekdahl ©2018

PRIMITAI Answers from Serj. Anders Ekdahl ©2018
10. What will the future bring?

Every band has to introduce their music to new people. What is it that you want people to get from listening to you guys?
-Musically we want to give people powerful, melodic, anthemic, energetic, frantic yet groovy heavy metal. We are influenced by many eras of metal, with a big foundation in classic metal of Judas Priest, Metallica, Maiden, but at the same time we want our music to belong to 2018 (or whatever year we are in the moment!).
Lyrically, many of our songs are about overcoming adversity and triumphing in our quest and cause, whether told through real life experiences or through stories and fictional characters.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-The name Primitai was inherited from a nickname of a friend of a friend of a friend who was a bit of a “primate”, the name stuck and because it’s a made up word it seemed quite clever to have something unique. The brute force of heavy metal can sometimes have a “primitive” feel, despite the underlying technicality, so that could be a connection.

Everybody is influenced by certain things. What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-As mentioned earlier, like all bands it’s started by friends with a shared love of certain bands – in our case Iron Maiden, Priest, Kiss ,Megadeth. However outside the shared influences everyone has their own stories. I grew up on a lot of power metal, 80s metal, and today I am appreciating more and more the melodic 80s hard rock bands that had big hits but also amazing musicians and musical arrangements. Guy, Jonny and Scott have roots in punk music, but also grew up on 90s metal like Pantera. Sergio is a big fan of progressive metal and that is a major influence and flavour of his.

When you formed did you do so with the intent of knowing what to play or did you do so from the point of having a band name and then picking a sound? How did you settle on the name/sound combo?
-From the first day day we just played the strong melodic heavy metal that came from our hearts, there was never a conscious calculated decision. To this day everyone is just writing what they feel like and there has never been an idea we have said no to.

I believe that digital is killing the album format. People’s changing habit of how they listen to music will result in there being no albums. Is there anything good with releasing single tracks only?
-It’s true that albums are losing their appreciation by the general public, but there are still many faithful people that value the musical journey of the full collection of songs. Singles can be good to showcase or introduce a band, and that;s what we did with our song Overdrive and the video. We chose most direct song and made a video with a good quality post production so that we could catch people and make a strong first impression.

What part does art-work and lay-out play when you release new recordings? How do you best catch people’s attention?
– I think artwork will always be important, because the quality of the art will give new people an impression of the overall quality of the band. It is also really important that it matches the music. For our album The Calling we had Claudio Bergamin and he made an incredible cover with all of the elements linking in with our music. It has a high speed car, fire and explosions, a mothership rising into space, a long barren landcape that is being travelled – it all represents the energy we are putting in, explosive final product and the journey we are trying to make.

Has social media re-written the rules on how to promote your music? Or do you go about doing promotion the same way?
-Social media has changed things for sure, bands are not promoted by flyering anymore or putting up posters. We try our best to post interesting and appealing content about the band so that people notice us above the hundreds of others. However one thing that will never change is the importance of being a good ambassador for your band in real life. If you can present yourself positively to the audience you play to, the bands you share a stage and the industry people work with, you will do a great service for your band and be remembered positively. This will only bring back positive. things.

When you play in a band, does that make you feel like you are a part of a scene, of something bigger and grander?
-This comes from engaging with other bands and finding your like minded people out there. Getting positive feedback from people that you don’t know personally, who discovered you, especially from other countries, is when you realise that your music is part of something.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-Touring will always be important and we try to play as much as we can. We make sure that we are always covering the whole country and finding the best bands in each area. It’s the only way to build up a grassroots following and your profile. It also gives a perception of how serious your band is, so it’s good to have an impressive calendar.

What lies in the future?
-The longer we’ve kept going we keep adding to the list of rewarding moments, memorable concerts and new songs we are proud of. So hopefully the future will keep bringing those, as good times and good music is the the reason bands should do what they do. The band has been on an upward trajectory again for the last couple of years and we will do our best for that to carry on.

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