REASONS BEHIND

REASONS BEHIND has an album out on a Canadian label (Maple Metal) that you should check out. This is a really cool band. ©2015 Anders Ekdahl

Could you please introduce the band to us?
-The band’s officially born in 2010 from the ashes of a Gothic Metal band (something like After Forever, Within Temptation, early Lacuna Coil). In 2012, after some lineup changes, we self-published the EP “Ouverture” and it fortunately received good press and audience reaction, so we could play quite a lot here in North Italy (mainly venues, but also a few festivals) and be known a little even in Europe, South America and Japan!
On December 1st we published our debut album “The Alpha Memory” under Maple Metal Records, along with the first single official video taken from the song “With Your Light”, so here we are, concentrating our efforts mainly on promotion and on future live activity planning.

When you form how easy is it to pick up a thread as to where your sound is going?
-Each member of the band listens to many genres of music and draws inspiration from different bands, so it not so easy to merge all influences into something homogeneous. Our EP “Ouverture” was our very first work as a band, so I guess we were just trying to find our own musical identity. Now we probably have defined a little more clearly where we want to go with our music, how we want to sound like, so if we could early define ourselves a Symphonic Metal band, in this new work all orchestration are gone and we gravitate towards more synth sounds and less operatic influenced Metal.
In the future we could go deeper into electronic/dance music, or even make a cinematic turn, because they’re both genres we like, but I think it’s something we’ll feel at the very moment we’ll work seriously on new stuff.

How do you explain the meaning of the band name?
-The name of the band came by chance, while Gabriele (our guitarist and founder) was writing lyrics for what would become one of Ouverture’s songs: he was wondering about deceit and the true reasons behind things people do, what lies under the surface…even though in the end that sentence got deleted, we all found that the two words just sounded good together, so we found our moniker.

How important is image to the band? What impression do you want the fans to get of the band?
-Well, we can’t pretend that people doesn’t look at you, at the way you dress and so on, because nowadays there are more and more bands every year and life runs faster and faster, so we have less time to sit down and listen to a song. Music lives mainly on streaming platform (i.e. Spotify, Youtube, …) and we think that you also have to catch the eye, if you want to stand a chance to get known.
What about us? We have a female singer and she’s honestly good looking, so it’s easy for people to identify the band with Elisa: after all, when you think about Epica I guess you have in mind Simone Simons at first, even if they’re all great musicians and they wrote great masterpieces through these years…

I am a huge fan of LP artwork. How important is it to have the right artwork for your album?
-In the past a good artwork was a good way to draw the attention of potential listeners. Maybe times are changed, as we said before, ‘cause when you download a song/album from iTunes, for example, you don’t have a booklet to read and so on…
But our new album “The Alpha Memory” is a concept album and we wanted that everything could tell a bit of the story, thus we concentrated our efforts on every aspect of the release, not only on the songs: lyrics, graphics, the website…Gustavo Sazes, the artist who made our booklet, usually works with such bands as Kamelot, Amaranthe, Arch Enemy, so we were quite sure about the quality of the final product.
He did a very good job!

How do you avoid being affected by the hype likes on youtube and facebook can create on social media?
-It all depends on what you’re looking for: we saw bands with over 30.000 likes that still no one knows, and often social networks try to push you that way, so you buy fake followers, views and positive comments on your videos. But in the end fake fans won’t ever come to see you when you perform on stage, nor they will buy your new cd.
It’s not just a matter of numbers. We try to use social networks to get directly to people of other countries: it would be impossible without modern technologies for us to have fans across the Europe, in the U.S, in Japan…but we have!

When you play in a metal band does it feel like you are a part of massive community?
-Well the metal one is indeed a massive invisible community that connects people all over the world, maybe more than every other music genre, but I think that the most powerful link is between musicians, because we all share the same ups & downs: hours spent on the road to get to the next venue, years of lessons and musical studies…
When you meet another musician that tries to spread his music “around the world”, you know that he can really understand everything you’ve been passing through, more than everyone else on this earth. We often played gigs along with other bands and we always had great times before and after the show, just because you know they speak the same language as you.

How important is it to be signed to label today? What can they do that you cannot so on your own?
-Even if we live in a sort of DIY era, when you play in an underground band I don’t think you can make everything on your own. Label, booking agency, there are many issues you can deal with all alone, but someone can do it better or help you getting the best out of it (i.e. they should have better promotion and distribution channels than yours)…why can’t you rely on them?
Moreover, there still seems to be a sort of unofficial distinction between signed and unsigned bands, so if you don’t have a label people tends to see you as a lesser band than a signed one…it’s like they say “Man, no label puts you under contract, so your music must be not so great!” or “Wow! Your signed with XYZ Records, so you’re a big band!”.

How much of a touring band are you guys? How hard is it to get gigs outside of your own country?
-I guess that playing gigs is the best part of being a musician, because you can connect with many people and see how your music can affect them, whether that’s by dancing or singing words you wrote or just headbanging. It’s always something special when you can reach someone’s heart with your songs.
Even if you are an underground band it’s not impossible to get gigs in your country or abroad: it depends on what you expect from those gigs. Nightwish can play in every nation when they want and they get paid for that…it’s just the way things should go, because with a 15 years career it’s what they truly deserve. A less known band like us has to be humble and not to claim sold out venues after a couple of EPs or self-released albums, but try to play a lot and put all efforts (financial ones included) in order to promote its music and reach as many people as possible.

What will the future bring?
-Now we’re concentrating on promoting the album, but soon we’ll start working on new songs for the next album: it’s early to talk about it, but we still have some interesting stuff and a new tale to tell.
Right now we’re planning a promotional tour along with our label: since Maple Metal is Canadian we’ll probably play some gigs in Canada and in the US, but we’d also like to spread our music through Europe, maybe supporting some bigger acts. In the next few months many great bands will schedule their tour across Europe to promote their new/forthcoming album (no names allowed, but you may know who we’re talking about), so we’ll do our best to seize the day.
In the meantime I think that we could shoot another video: we really enjoyed that experience and we have some ideas we’d like to try.

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