REVENIENCE

REVENIENCE is a very dramatic metal band. I got intrigued and wanted to know more so I interviewed the band. Anders Ekdahl ©2017

Do you notice that there is an anticipation for you to release an album? Have you built a large enough following for people to eagerly await a new album?
Simone: Yes, we think that there is some anticipation for something new… I can gladly say that there is a significant number of people following us, but what really makes us happy is that in the last couple of years we could reach an unexpected number of followers from all the world and it’s also growing constantly! This is really encouraging, and I think I can say that we actually can feel this expectation while working on new songs… in a good way! it’s almost like we’re hearing our supporters cheering for us!

Is it important for you that a new album picks up where the previous left off? How important is continuity??
Simone: This is a great question, thanks! I think that is indeed really important… but only if considering the last work as a starting point. We really want to evolve and explore new “paths“ that were just suggestions in daedalum. So, we take those suggestions and we want to make them grow… we think that daedalum itself has its own musical evolution and we’d like to continue its path of growth with the new songs, almost seamlessly.

Was it hard for you to come up with a sound for this album that you all could agree on?
Simone: Fortunately it was really natural… each song has its personality and while composing and arranging let me say that it was the sound that found us, almost without us noticing: while we were playing/recording we knew that we found the “right thing” for each song when we all had goosebumps! And the sound of each song actually converged, it was great! And so we achieved the sound of “daedalum”.
Well… honestly, this counts for the overall sound… as for the composition of some of the songs that’s another story… and it’s quite a long one!

How important are the lyrics to you? What kind of topics do you deal with?
Simone: We try to evoke images and feelings with lyrics as well as with music, so It’s really important to us that we find the right sinergy within the two. We really like to use metaphores and figures of speech in general, in order to achieve this.
Basically, we like to talk about everything that stirs emotions inside one’s consciousness or uncoscious: may it be a fear or an anguish, a troubled love, anger, a traumatic event or a blissful one. But in each of these “states of heart” there’s always an evolution: we like to think that our songs emotionally brings you ”somewhere” always different from where you started.

How important is the cover art work for you? How much do you decide in choosing art work?
Simone: It’s not the main focus, but quite important anyway. It should not be some random image, it should convey an idea or a suggestion, akin to the music and to the title. And it should have character, since is the “first impact” counts for anyone who doesn’t know us. We personally decide all our artworks and actually they were designed almost entirely by us.

How important is having a label to back you up today when you can just release your music on any sort of platform online? Are there any negative consequences to music being too readily available to fans?
Simone: Yes, it’s true that you can easly release anything digitally and here comes the drawback: there’s really a great deal of music online that you can listen to almost for free, so getting heard, getting known by people, conquering your own space it’s obviously more difficult! That’s paradoxal, but true: potentially our music could be heard by all the people in the world, but first you have to be chosen by the potential listener and, with the huge offert there is out there,this is almost a lottery.
The odds in your favor increase if you are somehow “sponsored” or suggested to potential fans and I think that the main job of the label is actually this: promoting the artist, giving the possibility to its music to conquer space and gain visibility.
I think that the label have the means and the experience to do that more efficiently than us. Moreover, promoting your music takes time other than skills and since we also have different jobs (other than music) , time is really precious. If the label handles promotion we have more time to play and make music, which is our main “mission”.

I guess that today’s music climate makes it harder for a band to sell mega platinum. How do you tackle the fact that downloading has changed how people consume music?
Simone: We try of course to be present as much as possible on the digital market, not only on music streaming/download but also with video, so to increase people curiosity towards us. We try also to add some value to the physical record, so to present a fine object that fans would like to have as a piece for their CD collection, while keeping it at a rather cheap price.

Does nationality matter today when it comes to breaking big. Does nationality play a part in if or not you will make it big internationally?
Simone: I think yes, it does matter, in some part at least. In our case: in Italy there’s not much attention for metal in general, so it’s difficult to have a solid “local” fan base to start from…. And that is really something you wish for when you want to grow, because at the beggining it gives you more easily-reachable oppurtunities when you try to build something big. And having this opportunities gives you more chances of gaining more in the future, like a domino effect. I mean, it’s easier to play lots of live shows if you don’t have to travel far, and the more you play the more people know you and the more people know you the more you get gigs and so on.
The internet might change that if for some reasone you manage to go “viral” enough… As I said before, with so much offer on the web, getting heard is not trivial.
Despite that, many italian metal bands had their way to “breaking big” in foreign countries, becoming then big also in Italy as a consequence. So, the road is longer and more difficult but it’s not impossible, given enough time and luck.

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when you’re out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
Simone: Maybe our fear is not to understand what’s happening and not beeing able to “ride the wind of change”, if you know what I mean. What you say is true, music market is constatly evolving so I think that it’s really important for us musician to understand the flow in order to keep the pace and grow and beeing heard. the point about music is playing and beeing heard, its a communication of feelings, so the point is exploiting the means we havehand to do so in the best possible way.

What does the future hold for you?
Simone: For sure a lot of broken drumsticks and broken guitar strings, haha!
Jokes apart, we want to face whatever the future throws at us, experiencing it as much as possible by playing our music, that is what we love to do.
Expectation is a bitch, so let’s see what happens and let’s laugh at it. 🙂

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