REVEREND HOUND is a cool band that needs your attention. So read this interview and then continue to check them out. Anders Ekdahl ©2018

What kind of vision did you have when you started and how has it changed over the years?
-Well, “vision” is a very big word, but I think I know what you mean. First and foremost we consider ourselves metal fans and when we started out we wanted to create and play the kind of songs that we ourselves would love to listen to. We were inspired by the “usual suspects” such as Iron Maiden, Judas Priest and Metallica and of course we tried to incorporate the key elements of this sound – heavy riffs, catchy choruses, flashy guitar solos and big twin lead parts – into our own music. I don’t think our goal has changed much, although I hope that we write much better songs nowadays…

Does location mean anything today? We used to hear about how it was all location, location, location back in the days if you wanted to make it big? That you had to come from a certain place to be sure to make it.
-We didn’t make it big yet, so I guess we must be in the wrong location 🙂 No, seriously, I can’t really say what it takes to “make it big”, but today you probably need to have enough clicks on Youtube. What I’m trying to say is this: In the 80s it might have been true that if you’re a Power Metal band from Hamburg or a Thrash Metal band from Essen you were more likely to make it because that’s where Helloween or Kreator are from (although there’s lots of other cities that spawned great bands, too). But nowadays with all of us moving closer together through the internet and especially social media it seems unlikely that your physical location would make a lot of difference. If you put a great song out and maybe have someone to help you with the promotion, it should work. But I am just guessing here, because we’re still a local band 😉

What is it like to be a in a band and to get to tour all over the world? What kind of feelings do that bring about?
-Being in a band is great but I have no idea what touring all over the world might be like, because we haven’t done that yet 🙂 Jokes aside, playing concerts is always a great experience, no matter where. The furthest we ever made it from our hometown was two years ago, when we got to play the second main stage of “Metal Days” open air. For a day we got to feel like rock stars: We traveled to Slovenia and everybody treated us like a “real” band, if you know what I mean. We got to eat lunch in the same room as the guys from Iced Earth and the every member of the festival crew we encountered really went out of their way to make sure we had everything we needed. And the best part was that we got to play on a big festival stage. The whole experience made us feel like an actual touring band and it is something that we’ll never forget.

What kind of feedback have you had on your music, your latest album and in general? How important is feedback?
-When playing music you’re always torn between “I’m doing this for myself” and “music is meant to be heard”. We always try to write the best songs we’re capable of and that means that first of all we ourselves have to like what we do. But once the music is finished we’re eager to get out on stage and present it to an audience – partly because we have faith in what we do but also because we want to test our material out on the audience. Lately, feedback has been pretty good. I feel that ever since our new singer Wolfgang joined us about three years ago we’ve started to unlock our true potential. He really improved our older material with his amazing singing and with the newer material it’s obvious that his voice inspires us to put more effort into writing.

How do you know that you have written a “hit” song? Is there a particular feeling you get when you know that this is the one, this is the big “make it song”?
-I don’t think it’s helpful to try and start out writing a “hit”. Rumor has it that the guys in Motörhead actually don’t really like “Ace Of Spades” that much but they always played it live because it has become their biggest hit. I don’t believe that it’s really up to the band which one of their songs becomes a hit and which one doesn’t. That’s for the audience to decide. As I said before we always try to write the best music we can and I think – I hope, to be honest – that as long as you’re honest in what you’re doing and don’t try to be something that you’re not the audience will appreciate that.

As I am no musician I will never got to know the difference of analogue and digital. Can you explain the difference to me? what are the pros and cons of analogue V/S digital?
-I’m too young to ever have worked with analogue recording equipment as that has died out – or at least become very rare – a long time ago. Also, tape reels are really, really expensive these days so most bands in our league simply can’t afford to record in this way. It’s common belief that analogue recordings have a kind of “warmth” to them that digital equipment does not offer so some musicians tend to see analogue recordings as the holy grail of studio work. I can’t say because I’ve never tried, but a recording engineer that I hold in very high regard once told me this: There is no “undo” button on tape. If you record, you better get it right because you won’t be able to just delete your file and do another take. Considering how I work in the studio that clearly isn’t for me 🙂 He also told me that there are plenty of great tape emulators for digital recording so it’s possible to get the typical tape sound without wasting money on expensive reels. I’m sure there’s plenty of great points to be made for using tape, but in my experience metal bands, especially semi-professional ones like us, are perfectly fine using digital equipment.

What is it like to have people you never met liking your music and singing along to it at gigs?
-It’s just great. There is no better compliment than if total strangers come to our shows and show their appreciation for our music. There’s lots of bands out there that people can choose from, which means there’s lots of competition – and if people still decide they want to listen to us or come to a show to see us play, that really is an honor. And if they even make the effort to learn our lyrics and we can see and hear them sing along, it’s just unreal. We’re grateful for every single one of you who comes to our shows and listens to our music and we certainly do not take our fans for granted.

How important are lyrics to you guys? Do you have any messages that you want to get forward?
-Most of the lyrics are written by Sebastian, our other guitar player and our singer Wolfgang. That’s not to say that lyrics aren’t important to me, but I am a rather bad lyricist. But I know that we get inspired by all kinds of stuff: Literature, movies, history, daily politics and video games. We don’t really have a clear message we want to convey and generally I don’t think that bands should be to political in their lyrics, but of course anger is a great source of inspiration so if something pisses you off it might be a good idea to turn it into lyrics for song 🙂 But in general I am happy if the lyrics to a Reverend Hound song sound “metal”, so it doesn’t always have to be about current events or something based in reality…

I love a really cool cover but I get the feeling that today with all this digital uploading/downloading people aren’t that concerned about artwork. How do you feel?
-You certainly have a point. With music being sold on itunes or streamed on spotify – mostly on phones – the cover only appears as a very small thumbnail and who would pay attention to that, right? But then again metalheads are the ones who still buy the most CDs and even vinyl made a huge comeback over the past couple of years. So I guess if you look at the general trend in the music business the cover artwork is indeed of less importance, but I think in metal the fans still love to listen to music on their home stereo while checking out the artwork of the booklet. I know I do.

What does the future hold?
-We’re currently working on our new album. Most of the songs are fully written and we have already begun recording, but experience tells me that it might be a while yet until we are finished. We definitely want to release the album this year, but it might be autumn or winter before we can announce a definitive date. Other than that we want to play as many shows this year as we can so I really hope we’ll see some of you soon! Thanks a lot and stay metal!

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