SANATANA

I think it was Beatles who first merged Eastern philosophy with Western pop culture. Ever since them we’ve seen countless acts using the scripts of the East in their art. SANATANA is my latest discvery doing so. Anders Ekdahl ©2017

As I am not at all familiar with your band perhaps you could introduce it?
-Sanatana is a conceptual project that we created with my wife in 2016. Some friends of us and like-minded people from our circle, inspired by the Vedic worldview and the ancient culture, are the part of it.
The musical range of Sanatana is diverse and presented at once in several directions: metal and new age. This musical spectrum makes it possible to express all the meanings and sentiments embodied in Sanatana project.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-Sanatana means eternity in Sanskrit! That’s the term from Vedas, the old indian scriptures. We just like the meaning, that why we’ve chosen it. Everybody is asking the eternal questions about the purpose of life and death, their meaning. Where we came from and who we are led by. These eternal questions come from the consciousness (I) which is also eternal by its nature!
As Faust told to Mephistopheles:
“When I say to the Moment flying;
Linger a while — thou art so fair!”
We found that moment, long as eternity!

What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-We are often asked about that, but unfortunately it’s difficult to cite something concrete.
We play new age and ethnic, metal music. Personally, I like almost all metal sub-genres, but I’m also inspired by other styles. I don’t want to name any specific bands, there are certainly coryphaeus of metal, but modern music is constantly changing: son looks like his father, but it’s a completely different person anyway. So music is like the ocean: we catch the wave that grabs us today.

What is the advantages/disadvantages of CD and vinyl these days of internet promotion where digital seems to be king?
-There have always been, are, and will be people who love CD and vinyl, just like people like living flame outdoors or a fireplace in the house. The Internet will never replace food or water, people still have to eat and drink, communicate and touch each other, the digital format is like a prelude for meeting a live one. That’s why people will always move, go to concerts, because no Internet or numbers will replace the elementary basics: water, food and human relations.

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when your out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
-As I’ve already said, I do not believe in that. I would say that there are some tendencies but if the dish is really tasty, then you won’t be fed with a photo on Instagram or a video, you’ll want to try it in real. Of course there are always people who settle for a surrogate, but that’s why they are constantly not satisfied.

What part does art work and lay out play? Any message that you want to bring forth with it?
-Regarding the design of the CD we put behind it the idea of the transcendence and a supra-worldly, supernatural purpose of music. Stars and space are usually associated with the eternity, mystery and infinity, this is also reflected in the name of our band…

Is it a whole different way to promote a band today with all these social media channels? Or do you go about doing promotion the same way? Playing live and word of mouth.
-Both, social networks and word of mouth, all the ways are good: we have channels in social networks and youtube, a web site where our videos are available for watching and listening. High speed Internet certainly facilitates information dissemination and makes our art accessible and recognizable. We haven’t done any concerts yet, but a live performance is for sure always pleasant and interesting.

Do you feel like you are a part of a scene, locally, nationally and internationally?
-So far, we have released a double album and several video clips and have already become a part of the scene in the media space, I would say naturally in a way.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-Undoubtedly a tour is a good way and an old proven method for spreading the music, that’s how beloved by all and well known bands have achieved their success. As for us, we plan to do some live shows later in future.

What will the future bring?
-The plans are to finish the current work, and after… Let’s keep our cards close to our chest for a while. We have a lot of ideas and a few surprises to put into practice. And of course we will start working on the next album.

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