SANDBERG

I gotta say that this came as a surprise to me and wasn’t at all what I expected but hey, SANDBERG is still a cool Norwegian act. Anders Ekdahl ©2018

We live in a world where there are literally millions of bands to check out. What do you have that sets you apart?
-No matter which band you ask, the answer will most likely have some resemblance, but Sandberg has a unique sound with elements from EDM to blues, and that’s what is so great about Sandberg. We’re never afraid to try something new, not afraid to find inspiration and elements from other kinds of genres, as long as we still have our baseline within heavy metal.
Within the genre of metal, it’s often frown upon to go too far outside the genre, but I think we’ve managed to find a accepted balance, that makes our sound natural while we still keep a certain amount of the agressivity.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-I’ve been through some heavy stuff during my life. I’ve always thought that I’ve been the monster, and somehow, I’m using this album to convince myself that I’m not the monster, but that the monster is living inside of me and have been controlling my life and thoughts through years.
So I already knew the title of the album before we started to write new songs, and I really think that the title fit the music and lyrics very well.

What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-Hehehe… I’ve to talk for myself, but it all started with Elvis, but in the end of primary school it all started to change. I was introduced to Guns N’ Roses and hard rock was suddenly a big part of my life. During junior high I started listening to Sepultura, Pantera, Metallica and a bunch other metal bands, and I never looked back. I’m very curious and love to check out new music, but I’ve been a big fan of Lamb Of God and Gojira the last past years.
The great thing about Sandberg, as I mentioned in an earlier question, is that we haven’t locked ourself to one genre, but we let ourself be inspired by all kinds of music, happenings and people. That’s just the way it’s. It’s all about using all that inspiration, whether it’s good or bad, and start to build something on your own with your own hands.

What is the advantages/disadvantages of CD and vinyl these days of internet promotion where digital seems to be king?
-The advantages is that it’s easier to promote your own material, when you can do this digitally. Labels that have left the “unwritten rule” about promoting and sharing of demos fx shall be sent by post, is growing in numbers. In most cases today, it can be sent digitally. This makes the process easier, regarding time and effort.
Digital releases is also cheaper, if you consider the number of copies of CD and Vinyls having to be made. So with all this considerating, it’s easier for artists to share their material today, than it was before.
At the same time that it has become easier for artists to present their new material, the income also decreases, and you really have to succeed to make it your main income. To succeed with merchandise sale and touring is also an important part, to be able to survive the competition of the “spotlight” that exists today.

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when your out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
-I completely agree with you on that matter. We also fear that the precense of the physical existence of music will dissapear, and that will be such a shame for the experience of music. That feeling you get when you open a brand new album from one of your favourite band, it’s just magic!
But the world is envolving, and you just have to “hop on the train”, I don’t think there is so much one can do about the direction. We are certain that the digitalised future, will develope to something positive for all parts in the future. It kind of speaks for itself.. If the income will disappear, the music buisness will come to an end. The solution is out there, we just don’t know what yet.

What part does art work and lay out play? Any message that you want to bring forth with it?
-Art work is interpretation, I would never interfere with others interpretation of art work or lyrics. But my intention is to present my thoughts of going through hell, and then fight your way back to reality again.

Is it a whole different way to promote a band today with all these social media channels? Or do you go about doing promotion the same way? Playing live and word of mouth.
-Sandberg haven’t had the chance to play so much live still, since we’ve spent so much time in the studio with our two first albums. So we’ve used a certain amount of time and ressources on social media upon this point. Our goal is to move up and ahead, and that of course requires focus on live preformances further on.

Do you feel like you are a part of a scene, locally, nationally and internationally?
-Yes we do. We’ve until now been a local band, with some international attention, but we noticed after signing a record deal with Mighty Music, that there is many opputunities and we’ve gotten more attention internationally.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-As mentioned in on of the earlier questions, we haven’t had much time for playing live yet. But that is of course our goal. First of, we have to finish our release of our upcoming album. Touring and live gigs is of course the best way of getting noticed and spread our music by.

What will the future bring?
-You will see and hear more from Sandberg in the time ahead. We will be more visible at live gigs, shout even louder and demand more space both in Norway and abroad. And you never know? Maybe we’ve already started with our third album??

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