I gotta admit that this band’s name SANDNESS caused a bit of confusing in my head the first time is saw it. So I had to interview them. Anders Ekdahl ©2016

What pressure is there in releasing an album compared to a demo? Do you feel that there is a sort of pressure to succeed when you release and album, that it sorta is for real now?
-There’s always some pressure when you release new music you have worked hard for, but obviously a full length album requires more work in every aspect. While you need a demo to be known by the people, an album has to be a competitive product for the music industry and it also needs the right promotion in order to be noticed by the public.

When you release a record of any sort what kind of expectations do you have on it? Do you set up goals for it?
-The most basic expectation that we have is to go a step further in our musical career, our goal is to release a product that will be appreciated by our fans and also by people that didn’t even know our name before listening to it.
Obviously, if we win the Gold Record, no one of us is going to complain

When you release an album and you go out and play live and people know your songs, how weird is that? That people know what you have written on your own?
-Definitely weird, but in a good way obviously. When we are on tour and people start singing along while we play it’s always a great feeling. We feel proud of our music, because that means we have written something that has found its way into their hearts.

Do you feel that you have to follow in the footsteps of the last album for a new when it comes to lyrics and art work for everything so that those that bought the previous record will recognize your sound?
-Well, you cannot easily change the way you play or write your songs, because it’s part of your identity and people that liked your previous works will look for it in a new one. But this doesn’t mean that you have to stay stuck to the same sound and look for the rest of your career. “Higher & Higher” is very different from our first album, especially in the themes it deals with, and some of the new songs tend to differ quite a lot form each other, but we put great effort into making sure that people will recognise it as “Sandness” nevertheless.

Do you feel like you are a part of a greater community because you play in a band?
-Yes, we mainly feel that way when we happen to play underground festivals, sharing the stage with other bands and playing in front of people that drove dozens of kilometers just to take part to such an event. Sometimes it really feels like being part of a big family, made special by the shared love for rock n’ roll.

How hard/easy is it to come up with new songs that that still are you but doesn’t sound like anything you’ve already written?
-This is the main challenge that you face every time you are trying to come up with new material. We let inspiration come to us from different music genres and we define our sound in relation to what we hear, trying to find a sound that can single us out.

What influences/inspires you today? Where do you draw inspiration from? Is it important to have some sort of message?
-Each of us has different influences based on what he mostly listens to. Our biggest influence is perhaps still the 80’s hard rock scene, even though it’s no longer the only one, but Metyou listens mainly to heavier stuff and brings therefore different ideas.
We think that music can be a great way to spread important messages. Our first album “Like An Addiction” talked mostly about sex drugs and rock n’roll in a very old fashioned style, while a great proportion of the lyrics of “Higher & Higher” deal with different and delicate themes (animal abuse, violence against women, depression, alcoholism,…), because we are strongly convinced that music can actually make people think, reflect and eventually decide to lead a better life.

We hear about what state the record industry is in. Then we hear that cd sales are increasing. As a band that releases records do you notice the state the industry is in?
-Unfortunately it is well known that the music industry nowadays is not
in a good situation, especially because almost only real music enthusiastics still buy the albums in physical version, but we are actually very pleased with the sales for “Like An Addiction” and if it’s true that cd sales are increasing, well, we hope to do even better with “Higher & Higher”!

What is your opinion on digital verses physical?
-We are afraid that the digital will definitively prevail at some point, but we still prefer the physical media. We are passionate buyers of CDs and vinyls and we think that nothing compares to the feeling of unpacking a new CD and playing it for the first time on your car CD-player when you have a long drive awaiting you.

What lies in the future?
-We are surely going on tour to promote the new album and we will hopefully reach a lot of new places and new people to connect with. The title “Higher & Higher” has not been chosen by chance. We hope to get further and further in our musical career. We are young, we have so many things to say and we surely won’t stop here. And sooner or later we will be here again talking about a third, fourth, tenth album!
We thank you so much for giving us this space and we also want to thank: Markus Eck from MetalMessage, Tolis from Sleaszy Rider Records, Liuteria 69, Rock District Alternative Clothing, Steve Clayton USA and of course all of our fans all over the world! We love you!

Mark Denkley – bass and lead vocals
Robby Luckets – guitar and lead vocals
Metyou To Meatyou – drums and backin’ vocals

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