With a new album SERENITY are ready to meet the world again. Answers from Mario. Anders Ekdahl ©2017
Every band has to introduce their music to new people. What is it that you want people to get from listening to you guys?
-A lot of melodic and bombastic atmospheres, with stunning guitar riffs and huge vocal harmonies : this is Serenity!
How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-I guess back then when Mario Hirzinger, founding member and keyboarder at that time, found the name of the band, he was searching for something that could define the perfect sound for the band. If you think about it, Serenity is leaving you a nice impression, and it’s not too strong or arrogant, nor superficial or weak. I still think it’s the best name we could have found for our style.
Everybody is influenced by certain things. What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-Everyone of us is inspired and influenced by different artists and kinds of music, and I guess this is what makes us strong enough to constantly evolve and develop our sound. From any classic power metal band, to the more symphonic ones, to progressive music to art rock and AOR and so on! There’s hardly something that is not touching us at all. And everything, at one point, leaves a trace on our music.
When you formed did you do so with the intent of knowing what to play or did you do so from the point of having a band name and then picking a sound? How did you settle on the name/sound combo?
-Back then the band already was formed and had an idea of sound, which was different of what we play today, but this is a logical development. I think it was the other way round, so the sound defined then the choice of the name.
I believe that digital is killing the album format. People’s changing habit of how they listen to music will result in there being no albums. Is there anything good with releasing single tracks only?
-I do agree with you and cannot say anything different than what you stated. Habits have changed and the appreciation of the work behind an album or tracks in general is really low. Almost on a way of releasing disposable products, and I’m not too much worried about what I’m saying, cause I’m also a music teacher and managing a recording facility, so I see this also in other people, not only the audience. For bands or artists like us, releasing single tracks is most of the time only promotion and commercial. But not that much more.
What part does art-work and lay-out play when you release new recordings? How do you best catch people’s attention?
-It has a huge impact and importance for us. I don’t know if you had the chance to see our upcoming album’s art-work, Lionheart, but once again the art-work artist has caught what we had in mind to focus the attention of our fans, and non, on the concept behind it. I guess you can already hear the music screaming out the art-work itself, if you really pay attention.
Has social media re-written the rules on how to promote your music? Or do you go about doing promotion the same way?
-I once again agree with you, social medials did re-write the rules of promotion. And it’s a quite difficult and delicate topic, almost at the limit with a science. You gotta be more a scientist and economist to take advantage of this, than just an artist, ehehe.
When you play in a band, does that make you feel like you are a part of a scene, of something bigger and grander?
-Well, it’s true, you’re part of a scene, which in our specific case, has border-lines with other scenes, and so on. We are not exactly part of one single scene, but we belong to different ones, but luckily people from difference scenes can be fans of our music. I guess this is the best we could have hoped for.
How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-I must say it is the only way: if you don’t play live and tour it would be completely useless in my opinion. All in all, we’re more a live than a studio band. Our potential lays on our live performances.
What will the future bring?
-Touring even more countries, and hopefully other continents, releasing the new album Lionheart in one month (26th October) and leaving for the European tour with Delain and Cellar Darling. I’m really excited about the feedbacks and see what it would eventually bring. I wouldn’t dare to say I’m thinking further, at least for the moment