SOCIAL CRASH

With a name that might draw your mind to hardcore/punk this couldn’t be closer to the truth than it is. French SOCIAL CRASH follows in the fine tradition of French hardcore/punk. Anders Ekdahl ©2017

Do you notice that there is an anticipation for you to release an album? Have you built a large enough following for people to eagerly await a new album?
-It’s our first album but our fans who discovered us on stage and on Youtube are really impatient to listen it.

Is it important for you that a new album picks up where the previous left off? How important is continuity??
-We like to think that every album is a new story and some kind of memento. Our album Burn Out shows the way we played and composed during the era 2015-2017. And maybe our second album will show the evolution of our sound.

Was it hard for you to come up with a sound for this album that you all could agree on?
-When our drummer Wilson and our bassist Julien joined us in 2015, most of the songs had been already composed. But we encouraged them to merge their own sound with ours and we were very happy with the result.

How important are the lyrics to you? What kind of topics do you deal with?
-The lyrics are essentials in our music and we didn’t choose the name Social Crash randomly. We want to denounce all the absurdity and contradictions of our collapsing society: the banksters power, the rising new world order, the slow death of free speech, etc.

How important is the cover art work for you? How much do you decide in choosing art work?
-A cover art work represents the album first identity so it’s very important. We wanted to have an art work that would surprise and shock people and would express the injustice and the brutality against innocence. After long debates, we came up with this idea of a factory with slave childs.

How important is having a label to back you up today when you can just release your music on any sort of platform online? Are there any negative consequences to music being too readily available to fans?
-Actually selling your own music is more difficult that it seems. It’s a full time job that requires marketing skills and a good network. We prefered to focus on artistic matters because we knew we’re not businessmen, just musicians. But we also needed to work with people who were real rock music enthusiast. That’s why we choose to work with Wormholedeath.

I guess that today’s music climate makes it harder for a band to sell mega platinum. How do you tackle the fact that downloading has changed how people consume music?
-Downloading music accustomed people to free music. It’s very difficult to sell album these days but on the other hand, people have more money to spend on live shows. You can’t download the emotion of a gig and all the vibrations of a live performance. Actually downloading has upgraded live music and that’s great because we’re ready to set the stage on fire more than ever!

Does nationality matter today when it comes to breaking big. Does nationality play a part in if or not you will make it big internationally?
-Bands like Gojira or Rammstein proved that success doesn’t depend on nationality. You just have to work more than the others, to give the best you’ve got and stay true to yourself.

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when you’re out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
-As we said previously, music isn’t just about records. It’s also about people who can play live shows. As long as musicians will be able to step on stage and deliver emotions and energy, music will live on!

What does the future hold for you?
-We’re preparing our first international gigs and we’re very impatient to party with our new fans!

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