With a band name like STATEMENT you’ve made a statement already there. This Danish band is well worth checking out. Anders Ekdahl ©2016
Do you notice that there is an anticipation for you to release an album? Have you built a large enough following for people to eagerly await a new album?
-We have a decent sized fan base, most are here from Denmark, but we have fans from all over Europe and U.S and Canada. Yeah, there we’re a lot of people who were pretty eager about when we would put out a new album.
Is it important for you that the new album picks up where the previous left off? How does this new album compare to the previous ones?
-Our debut album MONSTERS is a mix of rock and metal, from groovy tunes to power ballads, straight up rock and so forth, and i think that most people were thinking that we would probably end up choosing either rock or metal for the next record. But we liked the feel and unpredictability of MONSTERS, and ended up making HEAVEN WILL BURN even more varied.
The new album is better produced, compared to MONSTERS, and as one fan said, it sounded like we had “grown up” since making the first record.
Was it hard for you to come up with a sound for this album that you all could agree on?
-No, not really – i think we scrapped one song, because we weren’t really satisfied with it, and that was it – the rest we recorded.
We had a great sparring partner in our producer Tue Madsen – he knew what we wanted to achieve, so we didn’t have to have endless discussions on this and that.
How important are the lyrics to you? What kind of topics do you deal with?
-It depends on what’s going on inside our heads – some of the lyrics are really heartfelt, and means a lot to us – others are just lyrics – which has no great mystery to them.
How important is the cover art work for you? How much do you decide in choosing art work?
-It’s pretty important to us. We have a friend Gitte, who’s made all of our artwork, t-shirt designs and so forth up till now. We really love the hand drawn look, kinda like Guns n’ Roses Appetite for Destruction – you don’t see much of that stuff anymore, which makes it rather different.
How important is having a label to back you up today when you can just release your music on any sort of platform online? Are there any negative consequences to music being too readily available to fans?
-Well, WE like it. A lot of bands are releasing their music by themselves and are doing great, but you really have to be on top of EVERYTHING all the time, and when you have a job and a family, that’s not possible for us. A label deals with a lot of stuff for you, and that makes your life a lot easier. Target/Mighty music are really good at all of that stuff, and we really like working with them.
I guess that today’s music climate makes it harder for a band to sell mega platinum. How do you tackle the fact that downloading has changed how people consume music?
-Yeah, things have really changed, and there’s no way around that. Networking on social medias, is a good way to get some attention, and again, a good label backing you will also help to get your message out.
Does nationality matter today when it comes to breaking big. What bands from your country do you predict will make it big internationally (apart from your own band)?
-I don’t know – I can’t imagine that it does – at least not in this part of the world. Rock and metal fans are loyal and if they love the music, i don’t think they give a rats ass where your from.
Now that’s a hard one to answer – at the moment there are loads of really great Danish bands – and a lot of them have what it takes to go the distance.
I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when you’re out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
-Yes, that fear seems pretty real! However, there is a pretty dramatic rise in sales of good old LP records, which is pretty amazing – hopefully that means that streaming and downloading won’t take fully over.
Also, most rock and metalheads still tend to buy cd’s and records, and as long as there is a demand, it will be met….hopefully!!
What does the future hold for you?
-More concerts all over the world, and more records in the future – that’s the plans anyways.