SVVAMP

SVVAMP is a band that I didn’t knew existed. But once I had checked them out I just had to interview them. Anders Ekdahl ©2018

We live in a world where there are literally millions of bands to check out. What do you have that sets you apart?
-We’ve always been about playing live and with very little or no touching up afterwards. Usually, in a studio setting, we record as much as possible live and all at the same time with very few overdubs. This gives a alot of spontaniety to the music which is hard to replicate, it’s very then and there. This is pretty much how we approach our live sets as well, even though we rehearse alot before gigs we try to keep it in a balance so the songs won’t become to stale or mechanic.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-During one of our early rehearsals we came up with the name “Swamp”, we kind of figured our music sounded like “swamp music”. But it’s also an indication to the town we live in, Jönköping, since it’s mostly built on wetlands and swamps. When we signed to RidingEasy Records we had to change the name because of legal reasons, so we spelled it with two v’s instead.

What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-We have pretty different tastes in music individually in the band but share a common love for the american mix of country, blues, folk and rock that was mostly happening in the 70’s. There are a ton of bands that have inspired us and affected how we approach making and playing music. The first album is riddled with sometimes obvious and sometimes hidden tributes and homages to most of our favorite bands. We don’t really like to stay in one place for too long so on our upcoming second album we definately wanted to continue mixing genres to keep things interesting. We don’t shy away from trying something new, that’s what inspires us most.

What is the advantages/disadvantages of CD and vinyl these days of internet promotion where digital seems to be king?
-With the internet the playing field got leveled, suddenly a small band could reach out to a large audience, which is awesome. It’s also really cool when you see bands and fans connecting on Instagram or any other platform. The internet also put the music business in a state of changing, hopefully for the better. On the other hand vinyl is back and on the rise. We love vinyl and we will always put out vinyl unless there comes some other format to replace it, the internet sure isn’t there… yet. So we’d like to think of digital music and CD/LP-releases as going side by side, they need eachother.

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when your out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
-We’re kind of embracing the shift in the music industry, it needs to change. If you’re a small band and if you have a little money you can put out your own records and print your own t-shirts. There’s a kind of a democratization these days that is alot more interesting than the old ways of huge soulless record deals aimed at hits and making money. The main thing to keep going is venues and clubs where bands can play, without those there aren’t really a lot to do as a band. In Sweden it’s turned out to be a real problem.

What part does art work and lay out play? Any message that you want to bring forth with it?
-It’s really cool working with artists for album designs. RE has always put out amazing covers in collaboration with a lot of different artists and designers. As a kid growing up you would find out about artists as you listened to your favorite albums, which adds another dimension to the album. As for messages in our album covers or music it’s not really something we talk about, but it’s there.

Is it a whole different way to promote a band today with all these social media channels? Or do you go about doing promotion the same way? Playing live and word of mouth.
-We don’t really have the experience to give an honest picture of how anything’s changed. It seems touring and word of mouth always works, but social media has completely changed the way you’re able to connect directly with your fans in different ways. It’s a huge part of how you spread your music today, sometimes even too much so.

Do you feel like you are a part of a scene, locally, nationally and internationally?
-It feels like there’s been a huge resurgence of rock in various forms since the last couple of years. We’ve always wanted to play good old rock’n’roll since we were kids, we feel lucky to be a part of this worldwide thirst for new music that we like.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-Not so much! We’ve mainly been focusing on studio time these last couple of years but we will hopefully do some more gigs and hopefully full on tours further down the road.

What will the future bring?
-More music and hopefully some touring outside of Sweden.

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