TALES OF GAIA is a really cool band that have just come my way. I urge you to check them out. Anders Ekdahl ©2017
As I am not at all familiar with your band perhaps you could introduce it?
-Sure! We are Tales of Gaia, a Power Metal band founded in 2010. After 5 years of gigging with a lot of different formations, we released Breaking Dawn, our first EP, in 2015. We sold copies in three different continent (which we actually never expected to do) and we promoted it live everywhere we could for two years. Bit by bit, we started to build a fanbase that ended up selling out all the EP merch and going to many of our gigs (yes, we can’t complain!). These two years of playing live have given us the base to release Hypernova, our new debut album. It’s still early to see how fans react to it, but by the moment we’re getting very good reviews and we are very happy for that. We are still quite a humble band and reading reviews of our music all over the internet keeps amazing us.
How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-There was quite a long brainstorming process! But we liked the idea of every song being a tale in this world, so one of the propositions stood out among the others: storytelling to had to converge with the concept of Mother Earth. Tales of Gaia was, in our opinion, the best name to put this two aspects together.
What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-We didn’t actually decide to play Power Metal, it was just the natural thing for us. We play this kind of music because we genuinely like it, no matter how people will react to that. Luckily, however, we’ve found out that people likes what we do and we are extremely thankful for it. We believe that Power Metal still has a lot of things to say and there’s a whole lot of young metal bands that are proof to that.
We inspire ourselves in bands like Hammerfall, Avantasia, Edguy, Nightwish and so on, but we try to to combine our musical elements in our very own way. It’s clear to all of us that, even though the album has a lot of classic, operatic and Metal musical elements combined, it’s not the end of our process of building ourselves a fully cohesive musical personality. It does have the power, the strength and the vitality of a band’s first album, though, and that makes it unique.
What is the advantages/disadvantages of CD and vinyl these days of internet promotion where digital seems to be king?
-I guess the physical edition of the album has to be now even more personal and eye-catching than it was, but that has always been the way we worked in terms of graphic art. People make an effort buying an album that they could just listen to on the internet and maybe you have to reward them for that. It’s not a good or a bad thing, it’s just how everything works right now.
. I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when your out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
-Technology changes things really quickly and in unstoppable way. You have to continually analyze what works, what doesn’t and what is already old. For example, judging by the way things work right now, maybe publishing a full album with 8 to 12 songs and making thousands of physical copies may not be profitable in the future and bands may have to release their new music in a different way.
What part does art work and lay out play? Any message that you want to bring forth with it?
-As I said, now that everything is digital, it plays a much more important part than it used to. If you don’t go through your designs over and over to make them more precise and personal, you’re missing a very important part of the process. That also makes paying your photographers/designers a very important thing even from the band’s point of view!
Is it a whole different way to promote a band today with all these social media channels? Or do you go about doing promotion the same way? Playing live and word of mouth.
-The one doesn’t rule out the other. Everyone is on the social media now and keeping in touch your followers and promoting your band through is therefore very important. If you do that properly, you can get a lot of followers living in places where you can’t go to play or you can go only once in many years. However, making a good show is still vital for people to speak about you and to look forward to seeing you live again.
Do you feel like you are a part of a scene, locally, nationally and internationally?
-Of course! Every time we play, no matter if it’s in front of 50 or 500 people, with other bands or in solitary, we have the feeling of being part of the Metal scene and of contributing to keep it alive.
How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-Actually, it’s the best way nowadays. People used to listen to the records the night after their release date in their favourite pub and then buy it and go to the shows if they liked it, but this has changed. Metal fans spend now a lot more money going to big festivals and discovering new bands live, so being relatively original and performing shows to remember is now even more important than it used to.
What will the future bring?
-Many more records like this, we hope! It’s been a hell of a lot of fun doing it and we’ve lived many good experiences during the process. We are now more motivated than ever to work together and share our music, our show and our passion with everyone!