THE DEVILS OF LOUDON

I have no idea what the story behind the name THE DEVILS OF LOUDON is all about but as a band name it works wonders. You just gotta know more about it. Answers by Ben Velozo. Anders Ekdahl ©2016

Was it hard to come up with a name? What does the name mean to you?
-Originally, it was hard to settle on a name everybody liked. Our first singer suggested the name and after we familiarized ourselves with the story and some of the work that already surrounded it, it was agreed that this was the best name that wasn’t taken.

Who would say have laid the foundation for the kind of sound you have?
-The credit for our sound goes entirely to Scott Hermanns. He is the composer / songwriter for the band and has the final say on sound going forward. His vision and creativity makes what you hear reality.

When you play slow do you have to think differently arranging the music than if you play faster and vice versa?
-We certainly bring a different approach to slower sections than faster ones. You might notice more chords versus frantic riffage, respectively, but the primary goal is to build a song that flows together, or one that “makes sense.”

Will your music work in a live environment? What kind of stage environment would best suit your music; a big stage or a small club?
-Our music works live, according to those who come and see us. The universal factor between what suits our sound is whether or not a club can accommodate our sound. This comes down to the sound engineer and what he has to work with. Sometimes the clubs are big, sometimes they are small.

Everybody seems to be disappointed with something once they have released a recording. What would you have liked done differently the last time around?
-We really are the kind of people who will listen to something we made and never be satisfied with it. Personally, I wish we had taken more time to record this latest release so that we could’ve moved a little slower, but this is offset by the feeling that our release quality has improved since the last one.

Is it hard to reach out to all those that might be interested in your music? What alleys have you used to get people familiarized with your band?
-We primarily use our live sets and social media to interact with people. It can be difficult gaining access to different areas, but once we have our foot in the door, we’ve noticed that we can usually generate a following. Lately, we’ve been getting a massive signal boost from review sites and webzines, as well as the local radio metal segment, Metal Shop on 99.9 FM KISW Seattle. We’re certainly getting a lot more traffic on our Facebook and Bandcamp pages, so we’re going to keep pushing and churning out new material to keep things fresh.

What to you is a great front cover? What should a cover have to make it great?
-The crucial things you need to make a good front cover is some good quality art that somehow embraces what you envision to be the feeling of your sound. You need your band name and the release title to be easily understood and somewhat unique. Other than that, whatever you use to print those covers needs to be consistent and reliable. You get what you pay for.

Do you feel that you are part of a national scene? What is the climate for music in your country?
-We would like to be a part of a national scene. We’ve got a good community of bands in our area, as well as along the Western U.S. who are a pleasure to perform and work alongside. We would describe ourselves as in the regional stage, and we’re building connections and inroads to the rest of the country. The U.S. is a big country, and the climate varies depending on where you go. Seattle has its own sound, California has its own sound, Florida has its own sound, Texas has its own sound, so the climate is very similar to the country. It’s different depending on where you go. Some places have gotten a little slower, lately, other places metal is more alive than ever before.

How do one promote oneself the best possible way?
-The best way to promote yourself is to have a good sample of your music available online in an easy and nearly universal platform to use. We used to use MySpace, now we use Facebook along with Reverbnation, Bandcamp, Instagram, Twitter, YouTube, and I am undoubtedly forgetting a few things. The reason this is the best way to promote yourself is because a free and easily accessible sample requires no commitment for someone to look at. If they don’t like it, there is no cost to them, but if they do like it, they can easily find the means to get more from that approach. Other than that, having a good live set and a radio friendly song or two is a solid booster.

What does the future hold?
From what little we can see of our future, we know there are going to be more tours heading towards more places we haven’t been to yet. We know there are more CDs, the looming specter of a full length album is out there. We plan to keep coming up with new merch designs, and we intend to keep doing this for the foreseeable future. We’re playing with WRVTH on May 2nd, and Gorod on June 9th in Seattle, Washington.
Thank you for your interest in the band and we appreciate your willingness to reach out for this interview.

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