As a guide to the vast array of bands in this universe I present to you an interview with THE GENERALS. Anders Ekdahl ©2021

Do you feel that is has gone the way you intended when you formed back in the days?
-Hard to say. It’s way different now then back in 02 when we established the band. When we formed we were young and craved world domination. Now a days we are older and are quite happy with how things are really. We can release albums and tour now and again and people show up to bang their heads. However we will always try to be better and aim higher though.

How do you feel about your latest recording? Did it come out the way you expected it to?
-Yes. We are super happy with the outcome of the new album. We wanted to mix the new with the old so to speak. We wanted the classic hm-2 sound but with a modern twist, so we recorded the album at Sunlight Studio with producer Tomas Skogsbergonce again, but this time the mix and master was taken to Lawrernce Mackrory at Dugout/obey mastering and it ended up exactly how we pictured it. The perfect mix.

Do you feel that you by now has found a sound that is the band and that you can build on it?
-Absolutely, I hope and think that you can identify us as a band by listening to an intro for example.

Is having a message in the lyrics important to you? What kind of topics do you deal with?
-Yes it is actually. I mean it doesn’t have to be by a super serious topic but it hast o be something, and I like to mix it up. For example on this album there’s one song about capitalism and one about zombies. The lyrics have to be good whatever the topic is though. I write alot for myself.

How important is the cover art work for you? Can a really cool cover still sell an album in this day and age of digital download?
-I guess it’s not as important these days as it was when kids roamed the record stores but I still think it’s pretty important. Not at least because the vinyl record is getting more and more popular again but also beacuse of the online distrubution. The cover art for To Hell is an oil painting by William Persson Öberg (Obscenum art) also guitar player in Swedish death metal band Creeping Flesh from Gothenburg.

Why is it so hard for bands that come from places not the US or UK/Sweden/Scandinavia to break big? What is success to you and is it something you’d like to achieve?
-I don’t know. Very hard question. I guess success to me is meassured on the ticket sales really. If you can tour with decent pay and to a good sized crowd then I think you can say it’s some sort of success.

Today the competition is harder. You got plenty of digital platforms for new talent to display their music. How do you do to really stand out in a world where everything but the music is blind to the listener?
-That is true but it is also alot easier to get your music out, so it’s a double edged sword really. We try to be seen always. Even if there’s no new music out you need to be noticed somehow. If you’re not seen you do not exist I’m afraid. Staying active on social media is key.

What is your local scene like? How important is a national scene for a band to be able to break out and make it international?
-Our local scene has had it’s ups and downs. Fort he most part it’s been good. We’re based in Karlstad, a small town in the middle of Stockholm and Gothenburg and we’ve had small scenes for demo bands at various venues and then also bigger stages. We even had one of Swedens biggest clubs with capacity of around 1500, which also holds a smaller stage with capacity around 400. We’ve played them all multiple times. It is of course very important to have these places and grow with the stages. We really hope all these places will be around after the pandemic.

Rock and metal has come a long way since the early 70s but still some people’s attitudes towards it seem to be left in the stone age. How accepted is metal in your area? Is it like in Finland where it seems to come with the mother’s milk?
-Our area is ok. I think the attitude all together is much better now a days. I mean it’s more rebel to not have a tattoo these days, and many of the old metal heads are now middle aged and bosses all around different sectors, so I see a clear difference in that way. Also we have a few older bands from our area that have paved the way a little maybe. Bands like Vomitory and Gehennah.

What does the future hold for you?
-Wow, well we have a lot in the pipeline but nothing that we can talk about yet. It’s both tours and other things. Both new stuff and stuff that got cancelled last year that are getting re-scheduled. In the nearest future there’s of course the release of the album To Hell february 26th and then a live stream that we will release the details on soon. Other than that we’ll just have to wait and see how the world recoups. If there’s no hope for tomorrow we will do something else for you and for us, but we hope we’ll get to see you all on the road soon!
Stay metal \m/


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