THE GREAT DISCORD does not sound like anything you have heard. Or do they? Check them out to her for yourself. Anders Ekdahl ©2018

We live in a world where there are literally millions of bands to check out. What do you have that sets you apart?
-Our own genre, for one thing! Our music is very different from what most metal bands sound like today. So much that we couldn’t find a fitting genre. We coined the phrase ‘progressive death pop’ to describe our sound, and we think many of our listeners get what we mean. You’ll just have to hear for yourself – and see: we’re a very visual band.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-Our name came about pretty much right after we had recorded our first demo songs. We found that the music was kind of ‘off’ in a sense, a mixture of a lot of emotions and genres. Themes that are both dark and light, good and evil. And we thought that ‘The Great Discord’ would sum that up pretty well.

What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-Everyone in the band has their own personal influences, ranging from pop, folk, indie, rock, metal and everything in between. So, our inspiration comes from wherever we find it. But we all share a certain love for progressive rock and metal, like King Crimson and Devin Townsend or more extreme bands like The Dillinger Escape Plan. And having lots of different inspirations opens up possibilities for a lot of interesting results when we write music together.

What is the advantages/disadvantages of CD and vinyl these days of internet promotion where digital seems to be king?
-Well, printing vinyl and CDs can be a costly thing these days, and if you’re not a huge band you need to be smart with it. We try to make our music an immersive experience, where there’s a point in having the album art and lyrics sheet in your hands while listening to it. And we think a lot of people, especially fans of the proggy side of music, still value that. Our music tells stories, and the physical albums enhance those stories. With our latest album, for example, we released a book that digs deeper into the story, something that our fans really appreciated.

I use Spotify and Deezer but only as compliment to buying CDS (it’s easier to just have your phone or pad when your out) but I fear that soon music as we know it will be dead and buried. What are your worries as a band?
-The music industry is changing, and we don’t think that the way it looks now is finite. The digitalization that’s been happening over the recent years haven’t really benefited the majority of musicians, but, on the other hand, your music is more available now than it has ever been. So, you have a lot more ways to reach out. There are always two sides to a coin.

What part does art work and lay out play? Any message that you want to bring forth with it?
-We spend a lot of time coming up with concepts and stories around our music. And art plays a huge part of that. We have worked with a lot of talented friends, like Mattias Frisk who made the artwork for both our full-length albums and Joakim Sjöholm who has been involved in making all of our videos. Being surrounded by creative people makes realizing your own creative ideas easier.

Is it a whole different way to promote a band today with all these social media channels? Or do you go about doing promotion the same way? Playing live and word of mouth.
-Our band came together when social media had already become a vital part of promotion. And we think that social media has really helped us reach out, seeing as we’re a highly visual band and you can easily share your whole aesthetic in one place. We have always had a bit of a buzz too, and we think a lot of new fans find us through word of mouth.

Do you feel like you are a part of a scene, locally, nationally and internationally?
-We come from Linköping in Sweden, a small city that has become quite known in later days as the hometown of a lot of great bands in rock music like Ghost, Dead Soul and MCC, to name a few. There is a strong music community here, where a lot of artists collaborate and help each other out, which feels great to be a part of.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-Touring is still a good way of spreading the word, and we’re working on getting out to do more tours. We have played a lot of high profile shows and tours in the past, like supporting Ghost and Kvelertak on their Scandinavian arena tour, Katatonia through the UK and SxSW in Austin.

What will the future bring?
-As we always say – stay vigilant. We have a lot of really exciting things happening in the not so far off future. You will not be disappointed.

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