THE KREUGGERS

With so many cool bands out there to check out I offer you some minor guidance by introducing you to THE KRUEGGERS. Anders Ekdahl ©2019

Please state your name and what you do in the band?
-Hi, I’m Henrique Gala and I play bass in The Krueggers

Do you feel that is has gone the way you intended when you formed back in the days?
-We formed the band with the expectation to reach the international market. Brazil have some great bands like Sepultura and Angra, but it is not the best place for heavy music. Now with the album release by Eclipse Records, our music is reaching people all around the world so yes, things are going as we expected when we started the band.

How do you feel about your latest recording? Did it come out the way you expected it to?
-We feel very proud. The album has songs from different eras from the band and you can see a band trying to find their identity, but in the other way, sounds like a one solid piece. It came the way we have expected, but we now found our true identity and it will be more explored in the upcoming releases.

Do you feel that you by now has found a sound that is the band and that you can build on it?
-Definitely yes. ‘Lying Machine’, the first track from ‘Hysterical Cold Side and Dark Memories’ was the last song we wrote for the album. This track certainly was a game changer for our band and have opened our minds to new exciting possibilities. You certainly will hear more of it in our upcoming releases.

Is having a message in the lyrics important to you? What kind of topics do you deal with?
-It’s important, but not essential. We write the lyrics based on our feelings, fears, inner demons and personal situations. Some people may can get a message behind them in some cases, but other people don’t.

How important is the cover artwork for you? Can a really cool cover still sell an album in this day and age of digital download?
-We think that a great cover is a very important thing. As you said, in the age of digital music, maybe people don’t see it properly in the streaming music service platforms, but certainly a great album cover makes you sell more merch. We like it simple. It’s easy to apply in every merch pieces, like t-shirts, mugs and stickers, to name a few.

Why is it so hard for bands that come from places not the US or UK/Sweden/Scandinavia to break big? What is success to you and is it something you’d like to achieve?
-I think US and UK are easier because support new music is cultural thing and people from many countries follow the trends from these 2 places. Besides, the best music industry companies are in these places. You have to be good, definitely, but this helps a lot too. Sweden and Scandinavia have the most passionate and loyal heavy music fans from the world, so the bands get big in these places and start to get worldwide attention. Sepultura put Brazil in the heavy music’s map in the 80’s, but that’s it, period! Nobody else got their worldwide status anymore.

My definition of success, speaking for myself, is play the music that I love, connect people and pay my bills with it. I would love to achieve this status.

Today the competition is harder. You got plenty of digital platforms for new talent to display their music. How do you do to really stand out in a world where everything, but the music is blind to the listener?
-This is good because you don’t have to be in a label to release your music worldwide, but a label certainly will help your music reach the people. We already launch our music in digital platforms before Eclipse Records, but it was completely irrelevant and limited to a few friends and people at our social media channels. Today, to reach more and more people, you need to have a good networking and a promotional campaign behind by your release, like we are doing with Eclipse. We growth a lot our stream, listeners and video views numbers with them. If you have music, you need to show it to the people at your social media channels, personal profiles, radios, press, etc. This is the best way to promote it.

What is your local scene like? How important is a national scene for a band to be able to break out and make it international?
-Brazil has no place for heavy music today. We have some great bands here that hit international markets but are irrelevant to the masses. Sepultura is the only one that rocked the masses in their Arise/Chaos A.D./ Roots era. Rock music fans in Brazil don’t support much new bands, but completely sold out the gigs from major bands like Metallica, Iron Maiden and Guns N’ Roses, to name a few. So here we have to follow the opposite way: you need to hit the international market to get people’s attention here.

Rock and metal has come a long way since the early 70s but still some people’s attitudes towards it seem to be left in the stone age. How accepted is metal in your area? Is it like in Finland where it seems to come with the mother’s milk?
-It’s well accepted. We have lot of metal fans here, but yes, some people (mostly the elders or heavily religious) still think that KISS means Knights In Satan’s Service and stomp chicken babies on the stage (This is a true story when KISS came here for the first time in 1983 haha)

What does the future hold for you?
-At the end of the promotional campaign for ‘Hysterical Cold Side and Dark Memories’ we hope get a tour management and start play our music live. We already have lots of songs for a next release, but we still need to lapidate it and choose the best ones before hit the studio again, but, certainly we’ll record new stuff soon.

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