I love discovering new music and bands and most recently it seems that many bands has come from Germany, like TIEFROT. Anders Ekdahl ©2018
A band name says more than thousand words, or does it? How important is a band name to get people interested in your music?
-Sure, a band name should be hinting to its genre in a way. We were looking for a name in which we and our fans could be mirrored. Something unique, perfectly fitting to us. A name that also leaves some space for personal interpretation. TiefRot was born: Red lives, flows through our veins and brings life on its way, Red pulsates and glows but also alerts at the same time. We wanted to strengthen this feeling even more and dyed everything TiefRot.
When you finish a recording and then sit back and relax, what kind of feelings do you get? Are you glad it is finished? Does the anxiety grow, not knowing if everybody will like it?
-Every song is at least partially personal, it is formed within the soul and embraces through our passion – listening to the final mix of a new track is of course highly pleasing and delightful, though judging or even evaluating it is really hard, if not impossible – that’s what critics are for then. We are most certainly hoping that our music appeals to other people, the opposite would be quite sobering.
What is it like to be in a studio recording your music? What kind of feelings and thoughts race through your heads?
-The very first song – Schwarz, weiß, rot by the way – evolved nearly by itself… Nowadays, we are drawing founding elements from this pool of sounds, except for our ballads we are following a rather aggressive, to be fair, which is not fully assessable but finds its own way. I’m basically starting with the chord progression of the refrain, while often being able to project Beckys voice onto the new material, virtually imagining how she could sound. Whether you want to believe it or not: the match between my musical fantasy and Beckys final result is remarkable!
Today I get a feeling that the promotion of a band lands a lot on the bands themselves so how does one promote oneself the best possible way in order to reach as many as possible?
-We developed our TiefRot community mainly through Facebook, while releasing new video clips on YouTube at irregular intervals – that’s the only way to generate a proper outreach as a newcomer in the scene – you do have to invest some money, though, without a firm budget growth like this wouldn’t be possible.
Today we have all these different sub-genres in metal. How important is that you can be tagged in one of these? Why isn’t metal enough as a tag?
-In my opinion, stereotyped thinking and strict genre pigeonholing is nonsense. We are playing – except for the ballads – loud and heavy. This is rock then, whether it’s pop-rock, gothic or metal… Not a clue, I leave the process of mapping our sound to you, the editors. Music should not be received too limited, though.
What importance is there in being part of local/national/international scene? Does playing in a band make you feel like you are a part of something bigger? I know it does to me knowing that in some slight way I was a part of the Swedish death metal scene in the 90s.
-TiefRot is making music mainly for themselves, we are doing just the things we personally love to do – „our musical thing“, so to say. Of course we would like – just like any other artist out there – to feel the success, while making our music accessible to the people. Assuming we then are accepted, have success and become a permanent part of the music scene, would be quite topnotch, to be honest…
Ever since I first got into metal the art work has been a main motivator in buying a record. What part does art work for album covers play in the world of the band?
-The cover artwork is an addition to the whole album, both – music and art – plays a decisive role and definitely belongs together.
How important is having a label to back you up today when you can just release your music on any sort of platform online? With the ability to upload your music as soon as you’ve written it the freedom to create has become greater but are there any negative consequences to music being too readily available to fans now that every Tom, John and Harry can upload their stuff?
-For newcomers it is extremely important to be able to grant the support of a label. A good record company has access to wide press contacts, classic distribution and ad support – this is what separates the wheat from the chaff. Today’s digital music channels are filled with half baked productions, many are shat with dilettante tries. Sure, it is cool to get your very own music as quickly as possible into the ether – but please, where is the professional standard? Less should be more, quality over quantity. That’s what I’m missing at the moment. I still believe that a fair record label is able to give much more to your music than you by yourself. We will see what the future brings us, if the music market completely implodes due to the fact that no one wants to pay even a single cent for music. We are either having only shitty music out there – or all the music lovers begin to understand that a good product cannot be free of charge.
What is a gig with you like? What kind of shows do you prefer to play?
-As TiefRot we haven’t played a single show yet, we are assembling a live formation at the moment – we started as a studio project and duo – and are preparing for a club tour. Of course we have gathered stage experience in other band projects and love playing smaller clubs – you won’t get nearer to your fans than this.
What lies in the future?
-Becky and I are constantly in the process of making music and creating new songs – the second record is virtually finished. That’s our passion, that’s who we are. TiefRot is just like a diary and a therapist at once for both of us. The future will definitely bring more records and live shows. Music needs a face – we would be extremely proud to play our songs live to our fans!