TOY CALLED GOD

TOY CALLED GOD is a band that I haven’t made the acquaintance with just yet. Anders Ekdahl ©2018

How important is the band’s name in giving out the right kind of vibe?
-Well just like any product, the name will be received by everyone differently. The name of a band should be creative, memorable and evoke imagery that helps market your sound.

I wanted to start a band in the 80s but couldn’t find the right people to do so with. What was it that made you want to do the band?
-The second I saw the movie KISS At The Amusement Park, I knew what I wanted to do.

With so many genres and sub-genres of metal today what is your definition of the music you play?
-We have so many styles blended into what we do, we let others determine that. We don’t care what ppl call it, as long as they are listening and enjoying it.

How do you arrange the tracks?
-Is there a method to how you arrange the songs on a record? We arrange different playlists and test listen to them for about a week.

I am fascinated by how people can still come up with things that hasn’t been done before, chord structures that hasn’t been written, sentences that hasn’t been constructed before. Where do you find your inspiration to create?
-To be honest, I just sit down and play. Sometimes it comes from other songs I’m jamming, sometimes I’m inspired by a thought or memory, sometimes by other players in the room with me. The only constant is that you have to play to make it happen.

How important is the graphic side of the band? How much thought goes into art work etc.?
-Your artwork should be relevant to the overall feel and message your brand is trying to establish. As mentioned above with the name, it should resonate with those you are trying to reach.

I get the feeling that more and more metalheads too are just downloading single tracks. Is the album as relevant today as it was in the 70s and 80s? Is digital killing the album?
-In today’s age of instant gratification, some argue that ppl prefer singles and ep’s. I’m old old school though and prefer full albums.

Are we killing our beloved metal scene by supporting digital downloading or can anything positive come from supporting single tracks and not albums? Will the fan as we know him/her be gone soon?
-Illegal downloading and insufficient streaming pay outs are making it harder and harder for smaller less known artists to be able to keep making music. A quality production can sometimes run into five figures and that money for production has to come from somewhere. When downloads are illegally gotten and when streaming payouts don’t equate properly, it makes things even harder for upcoming bands to be able to continue their careers and to grow.

Is there a scene to speak of for a band like yours? Where do you fit in?
-I sure hope there’s a scene for us, we’re a gateway type band so we don’t really fit any genre box entirely.

What does the future hold?
-New album ” #Socialvangelism ” gets released Sept 18, new video Sept 19 and US tour starts Sept 21.

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