UBIQUITOUS REALITIES

I do try to spread the bands that I interview so that they come from all over the place. Some places are easier than others. But I do find them, like with UBIQUITOUS REALITIES. Hamid Rojas (guitarist, vocalist and composer of the band) answered my interview. Anders Ekdahl ©2016

Every band has to introduce their music to new people. What is it that you want people to get from listening to you guys?
-First, apologies for my bad English, I have a lot of years without speaking it. We want our people feel a journey from our music, similar to telling a story by writing heavy and technical riffs but also ambient and progressive riffs for more variability in the composition of the songs, this will cause different emotions and feelings to the listener like hate, strength, power but also nostalgia, inspiration and relaxation depending on which song and part.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-We actually choose the name really fast by creating a concept that matches with the context of the music, we like a lot talking about human perception, universe, space, aliens and horror stories.

Everybody is influenced by certain things. What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-A lot of bands but some of the most important are: the faceless, Thy Art is Murder, Fallujah, The Zenith Passage, Beyond Creation, Acrania, Rings of Saturn and a lot more.. Now I’ve been listening more melodic and modern/progressive metal, also writing this types of styles for my solo project because right now I’m the only member of the band, my drummer couldn´t continue so I’m searching for other musicians to play live the songs, by the way I’m Hamid Rojas C. (guitarist, vocalist and composer of the band except of drums).

When you formed did you do so with the intent of knowing what to play or did you do so from the point of having a band name and then picking a sound? How did you settle on the name/sound combo?
-Yes, we know what we wanted to play, because before forming the band we already have been listening to the same bands that inspire us.

I believe that digital is killing the album format. People’s changing habit of how they listen to music will result in there being no albums. Is there anything good with releasing single tracks only?
-Yeah, the social media is changing a lot the music industry and it´s becoming harder for new bands to getting to know, I think yes but if you make a good promotion and get the benefit the most you can. What part does artwork and lay out play when you release new recordings? How do you best catch people’s attention? Making sketches, watching arts that we like from other bands and artists as references so that we can make something that we like but also that combine with the music and thematic of the band.

Has social media re-written the rules on how to promote your music? Or do you go about doing promotion the same way?
-Yes, and a lot, as I explain before you really need to have a solid marketing and pro-motion of your music to become popular and is really hard, also the money plays a big role.

When you play in a band, does that make you feel like you are a part of a scene, of something bigger and grander?
-Definitively something bigger and grander, is something that as musician I enjoy a lot and really motivates me to work harder in my projects, the feeling of seeing people that enjoy listening to your music is priceless.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-Right now not, because my drummer have problems to continue working on the project so I’m searching for other musicians, mostly to continue playing live shows of the new music, because touring/gigging is a really good way to spread the word of the band.

What will the future bring?
-New music projects with a lot of improvement in production, better quality of the songs and compositions, with more unique riffing and variety of styles, hopefully people like it and support the new things that are coming, stay in touch and thanks!

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