I keep returning to Canada every so often. I blame Triumph, Loverboy and Helix for my Canadian fixation. This time it is UNVEIL that request my attention. ©2015 Anders Ekdahl
Could you please introduce the band to us?
-Unveil is a Canadian Dark Rock band from Sherbrooke, Québec. We started out in 2004 as a three piece band with Éric Lee on bass, Éric Pomerleau on drums and me, Alain Robitaille on guitar and vocal. In 2011, we played a special event where we shared the stage with a local folk-rock singer named Joëlle Nolin. Instantly, we connected. Her vocal delivery gave Unveil a surprising new twist. She has been with the band ever since that magic night.
When you form a band how easy is it to pick up a thread as to where your sound is going??
-When we initially formed Unveil, we were not aiming for a specific sound or style. We just played what came naturally. After the first jam sessions, we realized we had a sound that was somewhere between rock and metal but with a strong gothic overtone. Then overtime, elements of prog-metal began to creep in.
How do you explain the meaning of the band name?
-From the start, we knew we wanted to incorporate storytelling into live shows; stories that involve elements of mystery. When time came to find a name for the project, we threw a few names around. When Unveil popped-up, we instantly knew we had found our identity.
How important is image to the band? What impression do you want the fans to get of the band?
-Imagery is very important; it is part of the musical experience. In 2010, we played a show entitled “The Story of Sarah” that mix a short film within a rock show. For headlining shows, we now have our own stage scenery to set the mood for the evening. We strive to create a visual universe that will carry the listener to a place where magic could happen.
I am a huge fan of LP art work. How important is it to have the right art work fir your album?
-Your first impression of any album is usually the cover artwork. It has to tease you with a taste of what to expect. Iron Maiden would not have been the same without Eddie. For the Codex Noctem artwork, we worked with Jean-Francois Dupuis who did an infrared photoshoot. The resulting pictures have an unworldly vibe that fit the album nicely.
How do you avoid being affected/fooled by the hype likes on Youtube and Facebook can create on social media?
-Social medias are a very important tool for indie bands. They get you connected to real fans from all over the world. But I don’t pay much attention to numbers. We regularly get e-mails promising thousands of likes for a nominal fee. If you give me the choice between 1000 Facebook likes or one message from someone who just discovered our music, I’ll take the message anytime.
When you play in a band does it feel like you are a part of massive community?
-Totally. Especially when you play gigs in clubs; you get a feeling of brotherhood. You connect with hard working individuals getting involved in the scene to get shows happening. Then you discover that the same thing is happening in every city where you play.
How important is it to be signed to label today? What can they do that you cannot do on your own?
-The music industry is rapidly changing. In the days before Internet, a label was the only option. How else could you let the world know you had a new album? Now, we can reach fans all over the world. They can even buy music directly from bands through sites like Bandcamp and CdBaby. Of course, being on a big label’s roster is a seal of quality for music buyer. It also opens doors to national distribution, major tours, printed press and so much more.
How much of a touring band are you guys? How hard is it to get gigs outside of your borders?
-We love to play live. We real do. But touring has not been part of the plan yet. We have played a lot of shows, but not as part of a tour. If all goes as planned, we should be on tour once the second album hits the shelves.
What will the future bring?
-The second album is the main objective this year. So far, things are moving along at a steady pace. No release date in site, but we are aiming a late 2015 album launch. We are also working on a new stage production, on an official website, and on so much more.