VANORA

VANORA is yet another cool metal band that deserves your attention. So read this interview, watch the video and continue investigating them. Anders Ekdahl ©2017

Every band has to introduce their music to new people. What is it that you want people to get from listening to you guys?
-First of all, thank you so much for taking the time to write about us, we really appreciate it!
We want our listeners to experience and hear new things each time they listen to our songs, that’s why we put so much work in the whole atmospheric and electronic part of our music. The best feeling is when you hear a song that you found so interesting that you have to play it again right away.

How hard was it for you guys to pick a name? What had that name have to have to fit your music?
-To be honest, we don’t identify to much with our name. When we started Vanora we knew that what we were writing at the time would be looked upon as “djent”, and we like djent, but we didn’t want to have one of those “Djentish” names that a million bands have these days. Vanora is a old traditional Welsh name meaning “White wave” or “Crashing Wave” (No racism, of course). You could say that we want our music to hit the world like a huge wave, or something like that.

Everybody is influenced by certain things. What band(s) was it that turned you on to the kind of music you play? What inspires you today?
-In Vanora most of the member participate actively in the writing process, and because of that a lot of ideas from different band and genres gets involved. Even though is might not be that evident in our song structure a lot of the atmospheric stuff comes from a Norwegian band called “Seigmen” . We are also heavily influenced by bands like “The Contortionist”, “After the burial”, “Meshuggah”, “Periphery” “Circle of contempt” and many more.

When you formed did you do so with the intent of knowing what to play or did you do so from the point of having a band name and then picking a sound? How did you settle on the name/sound combo?
-The definitely started with the music before choosing a name, we were planning on calling ourselves “Discordian” , but I’m glad we decided on Vanora.
When we started our guitarist “Chris” had a lot of ideas lying around on the Logic pro folder on he’s computer, so we just started jamming to that. «Chris” was kind of over the top when it came to writing bizarre and weird riffs when we started out, so he manly set the tone of the whole “sound” that we have today. “Andre’” (The other guitar player) And I “Steffen (Bass) Are a bit more traditional when it comes to song structure and playing in general, so when we write we balance ourselves out.
I’m not sure if we sound like “Vanora” and we have not focused on that at all, but we hope that when you hear our name and see the EP and Album cover that you won’t know right away what you are about to hear.

I believe that digital is killing the album format. People’s changing habit of how they listen to music will result in there being no albums. Is there anything good with releasing single tracks only?
-Single tracks are sadly becoming a norm in the music industry, not too many people care about listening to an album as a whole anymore. The good thing about releasing a single track is that you can use the audience’s reaction and their feedback when writing the next song, EP or album.

What part does art-work and lay-out play when you release new recordings? How do you best catch people’s attention?
-I think that the metal genre is still one of the arenas where the listener cares about the whole package, visuals, audio quality and presentation of the release itself is important to get the wanted amount of attention.

Has social media re-written the rules on how to promote your music? Or do you go about doing promotion the same way?
-Well, since we’re bunch of young dudes none of us have been doing music actively without social media being a part of it. When we started out with earlier bands we used Myspace and stuff like that, but we have always been counting on social media for promotion. We are still huge fans of doing thing’s the old fashion way as well, doing radio interviews, printing stickers and putting them everywhere, printing actual CD’s and hoping that people will buy them instead of streaming.

When you play in a band, does that make you feel like you are a part of a scene, of something bigger and grander?
-Definitely! The metal scene is something special since we all dedicate so much time, effort and money in something that for some is still considered to be “extreme”, “dangerous” and “scary”.
Most of my friends are in this scene, and as most of you probably know people in metal, hardcore and these environments are usually the kindest people you’ll ever meet.

How much of a touring band are you? Is touring/gigging still a great way of spreading the word of the band?
-We love to tour and we wish we could do it more! We are heading out on a release tour for our new album “Momentum” (Out September 1’th on Crime Records) this September, and we are super stoked about it!
2018 will probably be a huge touring year for us since we plan to not lock ourselves down in the studio as much this year, we’ll try to write on the road instead so we can get our name out there.

What will the future bring?
-A lot of music, concerts, awesome experiences and beer, hopefully.
We are very excited to get music out to the people, and we hope that it will make some waves.
Please check us out on facebook, youtube and spotify. We release a new single early in august, and the whole record drops in September. We would also love if people would check out our awesome new merch!

Pre-orders and bundles available at
https://shop.crimerecords.no/vanora

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