I don’t remember what it was that drew me towards VENUES but it was something that got me hooked. Interview answered by Robin. Anders Ekdahl ©2018
A band name says more than thousand words, or does it? How important is a band name to get people interested in your music?
-True! A band name is important. It will always be the word (or the combination of words) that people will link with your music. From 2000 – 2010 I feel like all the band names already really told you what kind of music and genre the band is doing. Nowadays it got a little more complex and you can’t really tell what kind of music lies behind the name. But yes, a name is pretty important and will shape your image.
When you finish a recording and then sit back and relax, what kind of feelings do you get? Are you glad it is finished? Does the anxiety grow, not knowing if everybody will like it?
-We always had a pretty awesome feeling and were very relaxed when we finished a recording. Because we only had our horrible home-recorded demos of the songs and absolutely loved every final production of the album songs. There was no anxiety at all as we had 100% trust in our producer Christoph Wieczorek.
What is it like to be in a studio recording your music? What kind of feelings and thoughts race through your heads?
-For us it’s one of the best parts of being in a band. It’s always a great time. You have nothing to do than recording music and see how your song slowly builds up like a house. At first the drums, then the guitar lines, then the bass and in the end you put the vocals on it. It’s an awesome feeling! The studio times were (until now) pretty positive times for us. We felt free doing the whole day what we love. After a song is finished you really start to be happy as you can’t wait to show it the rest of the world and wait for their feedback.
Today I get a feeling that the promotion of a band lands a lot on the bands themselves so how does one promote oneself the best possible way in order to reach as many as possible?
-True! You really need to do a lot nowadays to spread the word about yourself. The most important part here is social media I think. Posting a lot of stuff on facebook, Instagram etc. and stay connected with the people who like your music and ask you stuff.
Another important point is to create some high quality music videos that get shared and spread in the internet!
Today we have all these different sub-genres in metal. How important is that you can be tagged in one of these? Why isn’t metal enough as a tag?
-We don’t really like all these sub-genre stuff to be honest as we really have a hard time to find out what kind of sub-genre we belong to… but in the end of the day you need to name the genre of your music somehow as the press and the industry needs it for different categorizations and stuff. We don’t really care how the world labels our music. Call it metal if you like to but watch out for tve metal heads flaming you for that
What importance is there in being part of local/national/international scene? Does playing in a band make you feel like you are a part of something bigger? I know it does to me knowing that in some slight way I was a part of the Swedish death metal scene in the 90s.
-Playing shows with other bands of our genre and being part of this scene makes you feel like being part of this special world. There are a lot of friendships with other musicians and you keep checking out the songs and music videos of all other bands and everything. So yeah. We really live in this small scene world where everything is just about the music. Kin fog crazy now that I think about it
Ever since I first got into metal the art work has been a main motivator in buying a record. What part does art work for album covers play in the world of the band?
-Hehe, same for me when I bought my first CD! The cover artwork was very important for us. We collected a lot of artworks that we really like and compared that stuff. We talked about which stuff represents our music the best and what we want to express with our music. So we’re happy that we found this awesome artist, Venera Red, in our hometown who did an absolutely awesome job for us and really did what we wanted to have for ‘Aspire’!
How important is having a label to back you up today when you can just release your music on any sort of platform online? With the ability to upload your music as soon as you’ve written it the freedom to create has become greater but are there any negative consequences to music being too readily available to fans now that every Tom, John and Harry can upload their stuff?
-As a newcomer band you need to invest a lot of money to create the stuff that you have in mind on a good level of quality. This is where the label can help you a lot! They also do a lot of promotion, realize a lot of interviews and reviews in the magazines etc. for you. That’s still very important and in our case they did a fantastic job!
But you are right. As everyone can share their music online with the rest of the world the competition became a lot bigger and you have to convince on a lot of levels to get fans. There are so many really good (still undiscovered) bands out there and all of them are throwing their music on the market. Sometimes this feels like the bar is raised pretty high! But on the other hand you have an easy way to reach fans around the world. We are a small German band and we already sold and sent CDs to Japan, Australia and the U.S. This is just crazy for us!
What is a gig with you like? What kind of shows do you prefer to play?
-Gigs with us are full of energy and movement! You will definitely sweat and burn some calories when you come to a VENUES show. Sing along with us and go crazy.
We really love playing (big) open air festivals in the summer but I personally prefer small club shows as you really feel the energy in the air and get a real connection to the crowd. You can jump in them and give away your mic and stuff. These are the shows I really love. Becoming one with the fans, forget about tomorrow and just having a great time.
What lies in the future?
-Right now we’re working on a big EU tour that hopefully soon gets announced! We want to present our debut record ‘Aspire’ live on as many stages as possible around the world