VEONITY

In a world were there are so many bands to keep track of I want to bring my two cents in presenting you to this interview with VEONITY. Anders Ekdahl ©2019

What pressure is there in releasing an album compared to a demo? Do you feel that there is a sort of pressure to succeed when you release and album, that it sorta is for real now?
-I remember the feeling a few years back when we released our first album “Gladiator’s Tale”. It was a kind of tingling, nervous and glorious sensation at the same time. Releasing an album differs a lot from a demo mostly because an album is more “for reel”. The eyes of the critics are shining upon you more intensively than on a demo release and that all the hours of practicing your instruments, writing songs, recordings and rehearsal time put in is now finally paying off. Or at least that’s what you are expecting.

When you release a record of any sort what kind of expectations do you have on it? Do you set up goals for it?
-As I said, the expectations, both from fans, critics and yourself are usually very high and everything that you do to prepare the album are done just to meet these expectations. I usually find consolation in a making a schedule as to when the songs should be written, rehearsed and so on. Also, I try to make time just before and after a release because usually you have got lot’s of email, interviews, show requests etc to handle.

When you release an album and you go out and play live and people know your songs, how weird is that? That people know what you have written on your own?
-Actually it’s the opposite of weird . I mean for probably1-2 years (depending on the time from when you start writing until the record is out) all you have been thinking about and visualizing is how these new songs will work on a live situation and also how the fans will receive the new album. Once that you play and you see them sing along, all the time and effort that you spent on the album suddenly feels long gone ha ha.

Do you feel that you have to follow in the footsteps of the last album for a new when it comes to
lyrics and art work for everything so that those that bought the previous record will recognize your
sound?
-This is the thin line on which all musicians and songwriter balances upon I guess. On one hand you need to be faithful and true to the fans you have, otherwise they will stop support you. On the other hand you need to great new fans otherwise you will never grow, both musically and in terms of popularity. Personally, I do not like bands that changes their music too much. I listen to a band because I like their music (not them personally). So if they change their music too much, well then I will be forced to stop listening to them. But then again, Sometimes I’ve also stopped listening to a band because all their albums are basically the same.

Do you feel like you are a part of a greater community because you play in a band?
-I must say that the metal community is one of the strongest community there is (at least musically) and I am both happy and proud to be a part of it and to be able to contribute to it. In a way I’ve always also felt a connection to fellow musicians. I dare to say that almost every musician has faced the same obstacles on their road to popularity. Countless hours of practicing your instruments followed by years of traveling and playing for small crowds etc etc. I believe these struggles unites us in a special, silent way.

How hard/easy is it to come up with new songs that that still are you but doesn’t sound like
anything you’ve already written?
-Had to think for a while there if I should lie or not ha ha. To be honest, in the beginning it was not a problem at all. I mean there was nothing written so obviously it was easy to write something new. Nowadays I think we have released somewhere over 40 songs it’s starting to get a bit more tricky. Definitely not impossible, but harder. I think also that I have some kind of self-competition need built in inside of me. I need every song to be better than the last which, obviously, gets more challenging over the years

What influences/inspires you today? Where do you draw inspiration from? Is it important to have
some sort of message?
-Power metal. I have heard about people and their various influences from different genres and so on. Well, that’s not us. We just listen to power metal. Dunno what else to say ha ha.
Power metal is usually built up by stories, imaginary world and those things so in a way, power metal lyrics is usually storytelling straight away. Story-telling has always been a great part throughout human history. Since the dawn of time we have been telling each other stories. Story-telling has also been a way to teach our children about right and wrong, about morality and how we should behave in society. I think we all need to escape reality some time in order to find solutions to our real life problems.

We hear about what state the record industry is in. Then we hear that cd sales are increasing. As a band that releases records do you notice the state the industry is in?
-The record industry is doing much worse than before 2000 of course. Nowadays music is easy to get and people prefer to have it in their phone, easy accessible so naturally that kills a lot of record sells. Surprisingly though, people are still buying records which really supports the artist. Spotify, Youtube, Itunes and so on doesn’t really give back anything to the musicians so they still depend on selling physical records. So yep, I just told all you guys to buy our new album (and all the albums of the bands you love).

What is your opinion on digital verses physical?
-I remember when I bought “rain of a thousand flames” with Rhapsody years ago. When I opened the booklet the booklet folded itself upwards and became a small mystic creature beast of sorts. I was young of course but until this day that added extra feeling to the album. I guess that sort of answers the question in full . Maybe we should start adding smell to the booklets as well. Just to make it more unique. Could be problematic for all the black metal albums though ha ha ha

What lies in the future?
-We have some interesting shows coming up which are not yet official. We are really looking forward to share them but all in due time

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