VICTORIA K

In a world were there are so many bands to keep track of I want to bring my two cents in presenting you to this interview with. Answers from Victoria K. Anders Ekdahl ©2019

What kind of vision did you have when you started and how has it changed over the years?
-My vision from the beginning has always been to get my music out to the world and it is still that, whether that is through digital distribution, touring, physical distribution, music clips, social media etc. My approach to that vision has changed because my music has evolved from the start and is still evolving. I must admit that early on I really didn’t see myself writing and playing Symphonic Metal music but I fell in love with genre after hearing Evanescence and other bands like Within Temptation and Nightwish. It just made sense to me and was the perfect vehicle for me to express the emotions I wanted to convey. The music is so epic and powerful yet fragile and emotional very much like the human soul can be. My current most immediate goal is to play Wacken and other festivals across Europe. Those would be amazing experiences.

Does location mean anything today? We used to hear about how it was all location, location, location back in the days if you wanted to make it big? That you had to come from a certain place to be sure to make it.
-I don’t think location has much to do with success anymore. These days you have access to people all around the World, all the time. Through social media we can connect instantly and get music out across the globe very quickly. I think today, the most important thing is to make GOOD music that people CONNECT to. I’m so grateful to be making music at this point in time, it’s a very exciting but challenging time. Doing the work is still the most important thing. I don’t think that has ever changed or ever will.

What is it like to be a musician and to potentially get to tour all over the world? What kind of feelings does that bring about?
-It’s a really exciting time to be a musician. The idea of being able to tour the World makes me feel so excited and really makes me want to keep working and improving my music. There is no feeling like playing your own music in front of a crowd and seeing there enjoyment. There is nothing more raw or invigorating than standing in front of a live crowd, delivering your music and getting their immediate feedback. Its so challenging but so rewarding. There is no place better than being on stage, it is simply the Best Place on Earth.

What kind of feedback have you had on your music, your latest single in general? How important is feedback?
-The feedback on Lacuna from the media and the public has been really positive and it’s nice to see that it has connected well with the listeners. I always try and place inspiring messages into my lyrics and to hear people react positively is really inspiring for me. I’m very thankful also to the people in my team who give feedback during the creation of the songs, they really help in steering the final product so it can be the best it can be before it hits the public. Feedback is essential during the creative process and also after release because it helps me improve and create better music.

How do you know that you have written a “hit” song? Is there a particular feeling you get when you know that this is the one, this is the big “make it song”?
-The thing is that you never really know when or even if you have written a hit song. But it’s not really about that, it’s about writing because you love to write and that’s what I do. I believe it’s the listeners that make the song a hit, it’s really always their choice. My work is simply to create what I hear and what I feel. I always try and create music that is true to my feelings because I know that way it is “real”. If you create “real” content I think that gives you the best chance of having a “hit” song. Having said all of that, I never sit down thinking I am going to write a “hit” song or even try to write a “hit” song. I only sit down to write by expressing what is true to me and my feelings. I guess it’s a bit of a selfish process. I need to write the songs for me but when I put them out into the World they no longer belong to me, they belong to every person that listens. In the end they have the final say.

As I am no musician I will never know the difference between analogue and digital. Can you explain the difference to me? what are the pros and cons of analogue V/S digital?
– I have never worked in analogue I have only ever worked in digital. Analogue is things like vinyl and tape where as digital is more like mp3 or other formats that can be accessed by your computer. Pretty much these days, everything is recorded in digital and later can be converted to analogue.

What is it like to have people you never met liking your music and singing along at gigs?
-It is such an awesome feeling to have when people start getting into your music at gigs. I feel so grateful to have people enjoy my music because that is what it’s all about. Their energy transfers energy back to the stage which creates a very hyped feeling in the room. When the crowd get into my music it makes me get into it more on stage and it keeps going. I fell the energy from the crowd and it makes the performance easier for me. The energy feels almost like electricity and I can feel it running through my veins, like a really high adrenaline rush.

How important are lyrics to you? Do you have any messages that you want to get forward?
-Lyrics are very important to me. I like to convey messages in my songs so I like my lyrics to do that. Most of the time I write very poetically and with a lot of metaphor, I like my lyrics to be kind of mysterious and not so straight forward because it leaves them open for interpretation. Anyone can take them how they feel they should. I draw most of my messages from pain and deep human emotions (i.e. lament) and experiences. Songs like Lacuna are about finding the missing space in your soul, that one thing that will fulfil you. We all search for it and the lucky ones find it. The others however continue the search. The feelings can be very complex but the purpose of my lyrics is to simplify those things so they can be understood. That’s the main thing I try to convey with my lyrics and songs. My lyrics are very personal to me but sharing these words is also very healing for me, so I’d like to thank everyone that takes the time to listen.

I love a really cool cover but I get the feeling that today with all this digital uploading/downloading people aren’t that concerned about artwork. How do you feel?
-I believe the artwork is still important for the vibes for the song or the album. Whenever I go to download a song or an album I always notice the cover and it always related to the feeling and message of the album or song. With Lacuna especially I thought a lot about the artwork for the song and I went through a lot of brainstorming with the artist and other people in my team. But what we always thought about was how this was going to relate to Lacuna and the message. So we came up with the dripping butterfly. In context, the butterfly actually represents the human soul and the song is about filling the empty space within your soul. The artwork does require a lot of thought and is essential when releasing an album, single or an EP. In the end, the visual imagery creates the initial emotion for the listener even before they’ve heard the song. The artwork has a very important purpose and provides the first insight into what you will hear.

What does the future hold?
-I am very excited about the future. Currently, I have my album in post-production and I’m looking at releasing more singles by the end of the year with the album release next year. I have also been very honoured to have worked with some exciting artists on this album, who will be featuring in some of the songs. I am really looking forward to getting this music into the public. Other than that I don’t really know what the future holds for me, all I can do is keep working and see what happens. Opportunities seems to always pop up when I need them or when I’m ready for them so I’m super curious to see what comes my way after this albums released. The future is ours to write.

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