VOIDCRUSH

LA might be all hair spray and make-up on standing on the outside looking in but once you take the step over the threshold you’ll see that there is a darker side to the music scene too. VOIDCRUSH being proof of that. Anders Ekdahl ©2013

For us not in the clue could you please give us a short introduction into what is Voidcrush?
-We’re a 4-piece spatial anomaly near Los Angeles that plays original metal and hard rock. We are looking for a bass player.

When you start a band do you do it with a clear intention as to what you want to achieve? How do you find your way to a sound?
-We each had a basic idea of the kind of music we mutually enjoyed – something heavy with a solid groove. Our sound evolved over a period of years. We just play what sounds good to us. There’s nothing calculated about it.

Do you feel that you are a part of a scene? How does one know when one is a part of a scene?
-The scene out here is very open and welcoming to all kinds of metal and heavy music. If you go to a show, you’ll hear 6-7 bands that are all metal, but none of them sound quite alike. We’re very comfortable with the scene. Once we finally saw our band sticker on the wall of a restroom at a club, we knew we were a part of the scene.

When you are a small band about to take on the world how do you go about spreading the name of the band?
-We started going to bars and clubs, and tapped into the larger metal family. There are a lot of music networks, and most venues have a presence on FaceBook and other social media.

Can you describe the feeling you got the first time you was made aware of there being fans in places other than the surrounding burrows?
-The first time we realized we had fans in Asia and Russia, it was a bit strange but really exciting for us. That kind of reach wasn’t possible 15 years ago, at least for the average small band. It was really cool to realize that sounds we made were being played back on the other side of the planet by people who don’t even know us.

When I got into metal in the 80s a demo was a tape. Today a demo could look just as great as professional CD. Is a record label a necessity today?
-The label itself isn’t necessary so long as you have the resources you need to get a professional recording, to duplicate it, and to distribute it. A label would help with distribution and marketing, but with the internet, those things can be done by the band itself. It all depends on your goals as a band.

When I think of LA I think of great contrasts between the glamour and the dirt. What is it like to be a metal band in such a contrasting place?
-Some of the stereotypes are actually true – you have to listen to your instincts when it comes to trusting people. Lots of people are out to string you along to make themselves feel important, and it’s hard to pick them out at first. Metal includes such a wide variety of different styles now, and there are a wide variety of different kinds of people concentrated in LA and the surrounding area. There’s something to appeal to everyone.

What kind of local scene is there today in and around LA?
-Metal is mostly underground, and that’s really where it thrives. There are a lot of local bands, and most everyone knows everyone else. If you play long enough, you end up playing with most of the other bands. There are a handful of successful promoters and venues that work with everyone. Sometimes new ones crop up here and there, but the core usually stays the same. It’s a solid community.

How fickle are metal fans of today? How easily impressed are they by the mainstream promoted bands?
-Metal fans in the area are of a very different mentality than the people in bands. Most band members are open to anything, so long as you have the talent and heart to support it. Some of the fans are more specific about what they want, but they’re always willing to give a new sound a chance. Most people don’t like corporate metal, made up of musicians who were hand picked by an investor to make money. There’s nothing real about that sound, which is why it’s hard to connect to. You can tell when metal is driven by a wallet, instead of by strong emotion. Mainstream bands always get a mixed reaction.

What would you like the future to hold for Voidcrush?
-Voidcrush would like a bass player, a lot of fame, really big houses, amazing instruments and a legion of fans. We’re working on it.

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