VORZUG

VORZUG is a US DEATH METAL band that you ought to check out. I know because that is what I did and hence this interview. Anders Ekdahl ©2017

Do you feel that is has gone the way you intended when you formed back in the days?
Vorzug: (Anthony) For the most part yes. We do not have the kind of time it would take to do the band full time but we have made the most of it.
(Rock) When Daniel first got me to record some demos with Anthony and former guitarist Robert in 09, I could NEVER have predicted this.

How do you feel about your latest recording? Did it come out the way you expected it to?
Vorzug: Michael Beck and Paul Williams at Sound Vision Recording did a great job producing this one. Jayare stepped up big time for his first session with us. I really dig the guitar sound on Three. Michael did an amazing job with him. They worked together very well, I think that shows in the overall vibe of the songs. So far everything we have recorded has been with Sound Vision. Daniel, Anthony and Rock have recorded with Michael many times before Vorzug under the old band name and each session has been different for many reasons. On our debut Call of the Vultures, Rock’s tracks were done in Maryland . This time Rock’s tracks were produced/engineered by Paul in Mesa Arizona. He made him sound correct for each song. They all have their own unique tone. Three came out better than we expected and the benchmark was already set high. We did more of a traditional 80’s style “heavy metal” approach to the musical side with the Death Metal vocals over that, it was an interesting sound to explore.

Do you feel that you by now has found a sound that is the band and that you can build on it?
Vorzug: For the most part yes. We always knew what our sound was. We’ve tweaked it a bit to grow and we change it a little bit for each release. We listen to whats out and try to figure out whats on the rise and find a balance between those.

Is having a message in the lyrics important to you? What kind of topics do you deal with?
Vorzug: We don’t have a message in the lyrics. We sometimes tell a series of short stories but thats as far as it goes. We keep social and political issues out of our music and reserve them for our personal lives.

How important is the cover art work for you? Can a really cool cover still sell an album in this day and age of digital download?
Vorzug: We like having cover art work for all of our recordings no matter how many songs in the session. Daniel and Anthony like to support artists and find most of it. We like releasing singles and its cool to have a cover for all of them. We also have artwork tied in with a couple songs that haven’t been released as their own single as well. Our label Apollyon Entertainment is doing a good job of selling digital for us , the cover art is part of that marketing. And yeah, a cool cover art can still sell an album.

Why is it so hard for bands that come from places not the US or UK/Sweden/Scandinavia to break big? What is success to you and is it something you’d like to achieve?
Vorzug: I think that is a myth. There are certain places like in the middle east where it’s going to be harder for bands to establish themselves due to the political and religious oppression they have to deal with, but aside from that there really isn’t any kind of valid excuse for a band to not break other than lack of effort.. We live in a digital age, the internet has connected the world. Even with poor quality music there are bands that have a following if they apply themselves with a little marketing or just clever banter on social media and someone will listen to your wares. Success to us, is to continue to make music and grow as a band.

Today the competition is harder. You got plenty of digital platforms for new talent to display their music. How do you do to really stand out in a world where everything but the music is blind to the listener?
Vorzug: This actually works in bands favor if they do it correctly. All digital platforms allow for previews of the tracks. So make sure that the previews leave the best impression of the product on your customer. Aside from that make sure you have other factors working for you. Make sure your album art is quality. Make sure you have done your prep work ahead of time, build a buzz before your release if possible. Promotion and Advertising goes a long way. Again this is a business, part of that business is advertising and promotion. It’s all part of the release package.

What is your local scene like? How important is a national scene for a band to be able to break out and make it international?
Vorzug: We’re not believers in “scenes.” It’s not important at all. If you make a quality product, and you do the work to market your product you don’t have to take part in anything to break nationally or internationally. Hire a PR company and let them do what they do. The music business is all about perception, if you look big then you are percieved as being big.

Rock and metal has come a long way since the early 70s but still some people’s attitudes towards it seem to be left in the stone age. How accepted is metal in your area? Is it like in Finland where it seems to come with the mother’s milk?
Vorzug: It’s certainly not like it is in Finland. But it’s a fairly accepted part of American culture. We live in Arizona, which is exceptionally hot this time of year. Much like how Finland has the swamps and mythology that surrounds them, we have our fantastic heat and it effects your mental state. When you’re spending hours writing in 120 degrees it certainly effects your work.

What does the future hold for you?
Vorzug: Only time will tell. But we will continue to make music and enjoy what we’re doing. We can also invite the readers to get our stuff and follow us at
www.vorzug.info
www.theapollyongroup.bandcamp.com
www.facebook.com/vorzugmetal
www.twitter.com/vorzugofficial

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