ZEPHYRA

ZEPHYRA are back with a new album. In order to find out more about this I interviewed Tony Netterbrant to find out a bit more about the band. Anders Ekdahl ©2016

When you formed the band with what intention did you do so? How easy was it to pick up a thread as to where your sound is going?
-From the very beginning, we didn’t really have any intentions and the sound were all over the place ha ha. Through the years however when we grew as musicians and gained experience we narrowed it down to a sound we knew we wanted to create. It took some time to get there but with our new album we feel that we finally found the sound we wanted for quite some time

As I haven’t recorded anything I have no idea what that is like but are you ever 100% satisfied? How pleased are you with your latest recording?
-I don’t think that you creatively can be 100% satisfied, you always want to continue forward. When an album is recorded you already have your mind set on new songs. So when the album comes out to the public as new music it’s already old for the band itself.
As for our latest album, As The World Collapses, we are indeed 100% satisfied. We had a clear goal with this album from the start and we really achived it I must say. With the first record we were not really happy with the end result for various reasons. It turned out good, just not as we expected.
We learned alot from that and with that experience in hand we took a different approach this time.
With the new album everything just clicked and went just as we had planned.

To me a band name is the first thing I notice. If it feels cool then I’ll check the band out. How do you explain the meaning of the band name?
There is not much to explain actually.
It origins from me and Åsas dog Zaphira.
When we started the band we needed a name and one day Åsa came up with the name Zephyra from rearranging the letters of the name Zaphira.
We thought it sounded cool so we thought that we could keep it for a while at least. But it stuck with us as you can see, ha ha.

How important is image to the band? What impression do you want the fans to get of the band?
-I think an image is very important. Even if your image is to NOT have an image it’s important to have thought things trough. It’s good to think about how you are seen from others point of view. For instance if your thing is to wear the same clothes on stage as you wear private, that’s cool, just be aware it.
We want to give the impression that we are a serious band that believes in what we do. We always do our very best on all fronts. Another thing is that we always appreciate fans, nice comments, when people share and buy our music etc. We may have an hard act on stage as a band but as persons we are far from being rockstar divas and that is important for us.

I am a huge fan of LP art work. How important is it to have the right art work for your album?
-It’s a part of the image. I believe that it should capture the feel of the album, at least lyric wise. It’s not the easiest to do as everyone sees things differently but that is at least our ambition.

We live in a superficial world today where you don’t exist if you are not on Youtube and Facebook.
-Has social media been only beneficial in socializing with the fans or is there a down side to it too?
Mostly good definitely! It’s easy to get things out to the fans and to interact with them. We are a very open band and we like talking with fans of the band on Facebook for instance. The only downside is that people can be mean on the internet and sometimes some fans wants to be a little too private. But luckily we do not see so much of that.

Something I often wonder about is when you play in a band does it feel like you are a part of a massive community?
-Yes and no. The metal community is very big and passioned for sure so you indeed feel that you are a part of something big.
But you can also feel very alone.
It’s sometimes hard to work with and get support from other bands wich is very important. It’s too often the mentality is “we and them” instead of “us” It’s too much selfishness around.
I think it’s good to stick together and support bands that you like, only good things can come out of that.

How important is it to be signed to label today? What can they do that you cannot do on your own?
-You don’t NEED a label today to get your music out. You can do that yourself with Spotify, YouTube, Itunes, Amazon, Facebook etc. We still do most of the stuff ourselves as a band even with a label.
That’s the reality of how things works today. You don’t get anything served.
But I see two big pluses with having a label. Number 1: It looks better. When you have a label you tend to be taken more serious. If you don’t have a label you could easily be taken for a garageband even if that’s not the case. A label attached to your band name strengthen your value in a way I believe.
Number 2: Contacts and network.
A label has a wide network that we as band don’t have. They can get your music out to more places than you can do for yourself. They can help with getting interviews and reviews, getting airplay, making press releases, promote the album, print the CD:s and distribute them to stores and so on. So I think it’s still a good thing to have a label if you want your music to reach out as much as possible.

How much of a touring band are you guys? How hard is it to get gigs outside of your borders?
-Since the start of the band we have always been a band that wants to play alot live and we have played a descent amount of shows through the years.
This year including the two European tours that are coming up will be more shows during one year than we have done so far and that feels awesome! It will be our first time playing outside Sweden as well. It’s not so hard to get gigs abroad, it’s more about to make it work economicly. That’s the tricky part.

What will the future bring?
-First up is the release of the new album on August 5, then it’s all about playing shows to both strengthen our name and to hopefully get some new fans. Hopefully we´ll see you out there!

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