Jon Gomm – Dream Factories

Jon Gomm, the UK based acoustic guitar virtuoso, who today released his new album The Faintest Idea on Kscope has shared the video for 3rd single ‘Dream Factories’. As with the two previous videos Jon has collaborated with The Samsara Collective to film in the stunning setting of Niamos Radical Arts Theatre, Manchester, to showcase the immersive and expressive emotional quality of his music.

Discussing the track Jon comments, “Gigs are my safe place. To be in a room with someone giving their most direct expression of their secret selves. Sharing that with an audience in blissful, reverent communion, whether of peace or chaos. It’s sacred. Pop Idol. The X Factor. [Your Country]’s Got Talent. The Voice. I hate them. They take my place of safety and love and reduce it to a place of fear and judgement. They take a kid who loves to sing. Tell them – You’ve got 60 seconds to make your dreams come true. Fail and it’s back to irrelevance. So they sing, eyes wide with terror and hope. And a celebrity hands down their judgement, like some spoiled, bored god. It’s the perfect example of how everything is commodified: Not just music, but us and our lives, our dreams – it’s all taken, remade and sold back to us. Whether or not you enjoy this pop song, appreciate the fact that nobody told you to.”

When most people look at an acoustic guitar, they see exactly that – a wooden box with strings. As one of the pioneers of the modern fingerstyle sound, however, Jon Gomm has a rare gift for turning one instrument into what feels like an entire orchestra…

The Blackpool-born singer-songwriter’s 2003 home-recorded debut, Hypertension, was nothing short of a musical revelation: drumming beats, tapping chords and striking harmonics on his acoustic underneath that warm, soulful voice.

Things changed for Jon with landmark single Passionflower  racking up millions of views on YouTube and other media platforms in 2012 – with British legend Stephen Fry describing him on mainstream television as someone “playing the guitar in a way I’d never seen it played before” and “an all-round genius”. Follow up album Secrets Nobody Keeps arrived in 2013, further cementing his stature as one of the driving forces behind an acoustic revolution – but now, having signed a label deal for the very first time in his career, he’s managed to truly refine the pop sensibilities and emotive expression within that unmistakable wall of sound.

Perhaps one of the greatest surprises with The Faintest Idea is how it contrasts the incredible human warmth of Gomm’s acoustic articulation with more icy affairs, thanks to the synth parts and production work from Australian musician Andy Sorenson. Instead of a war between man and machine, the collaboration delicately cross-pollinates simple honesty with more forward-thinking atmospheres. It is a contemporary masterpiece – rich in its sense of paths travelled and roads taken, while also daring to gaze into the unexpected future.

The album is complimented by the delicate hand drawn pen and ink cover art created by Lee Zimmerman.

The Faintest Idea is out now on CD, double LP, digital and as a stunning limited edition deluxe 3 disc hardback book edition which will feature – CD1 – The Faintest Idea album, CD 2 – The Naked Artist Mix – a stripped back version of the album; a DVD containing 6 exclusive performances filmed in a medieval church, guitar technique presentations,  a 35 minute Jon Gomm interview, song description videos  and The Faintest Idea in high resolution stereo audio. The beautiful book features Lee Zimmerman illustrations, song descriptions, hand  written lyrics and full track tablature for the song “Check You’re Still Breathing”. Jon’s reaction to the deluxe edition can be see in this latest unboxing video here.

All formats are available to order now https://jongomm.lnk.to/TheFaintestIdea

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