In support of their critically acclaimed debut album “The Endless Inertia”, released last October through Argonauta Records, Italy’s extreme post-metal act (ffo Gojira, Btbam, Vildhjarta) LA FIN has shared an evocative, new music video. “Hypersleep” tackles the main theme of the album by focusing on the concept of self-awakening from a status of oblivious idleness far too common in today’s world.
To represent this on screen, LA FIN put on stage a subject which is not only close to their hearts but an important issue to stand up for, seizing also the opportunity to raise awareness for animal welfare by showcasing the unconditional bond between human and dog in an epic way.
“Hypersleep is a song about awakening, a path of recovery from oblivion towards self-awareness. This topic comes out from our experience as first-hand witnesses, seeing how often we all are imposed to a never-ending availability in our always connected modern society. The bitter truth about this hypersleep condition most people live in, is that meanwhile their time passes by, stolen right from under their noses not ever to be returned. This mindset can and must be acknowledged, though, so that the awakening can begin.” says LA FIN.
In order to discuss such a delicate topic on film, the band put a lot of work on the storyline: “We decided to represent the beginning of this awakening journey with a lone man dressed in rags, tied and blindfolded roaming in a static and lifeless scenario. The greyhound dog representing his consciousness awakens him as a spirit animal and shows the way, pulling him towards a new stage of awareness” explains the band about the brainstorming, adding also “we immediately agreed that a greyhound was the best choice. This breed has accompanied us since the dawn of civilization and yet is one of the most abused animals by man, offering a parallelism with the condition of human self-enslavement depicted in our video. We also felt that talking about this video would have easily drawn the attention on a topic we all hold dear, the adoption of abused dogs.”
Talking about the shooting days, LA FIN adds: “We can’t thank enough the human companions of Morante the dog, Silvia and Fabio, and GACI (Greyhound Adopt Center Italy) the association that helped them with the adoption: they were all very happy to help us and to be involved in the shooting of the video. Another huge thank you goes to Lucerna Films who helped us translate our ideas into this beautiful music video that we truly hope you will also enjoy!”