Seventh Crystal – “Say What You Need To Say”

Swedish hard rock act Seventh Crystal were recently added to the roster of young, up-and-coming talent at Frontiers Music Srl. The band’s debut album, ‘Delirium’, will be released on 14th May, with the song  ‘Say What You Need To Say’ out today as its opening salvo.

“‘Say What You Need To Say’ is about fighting those repressed inner conflicts that a lot of us carry inside ourselves and having the strength to acknowledge them. It’s about just saying what you need to say. To stop faking that smile and letting it all out,” the band explain. For its video, they add that “our performance part was filmed in a town outside Gothenburg. We needed a dark room to get all the light and smoke effects and we used A LOT of smoke so were a bit worried about the fire alarm. We were told it was no problem whatsoever. Well, until it was! It went off about twenty times during the shoot and we had to have somebody by the plug disabling it every time it went off!”

There are also ballet/dance parts in the video that were filmed in Bern, Switzerland, with the band adding that “we wanted more than just a performance video. The director and the dancers did a fantastic job illustrating the lyrics in a complex choreography. We couldn’t possibly be more happy about the outcome.”

Seventh Crystal was put together by singer Kristian Fyhr, with their music best described as arena ready intelligent hard rock with melodic rock influences. “Our songwriting is extremely varied,” they elaborate. “We like to write songs in a pop style and then beef them up and make them rock. We’re big admirers of everything from Cheiron Studio and Max Martin to Behemoth and Iron Maiden, so our influences come from a lot of different sources. However, we kind of end up in the modern hard rock and arena rock sound, as that’s where we have our common roots. When it comes to the songwriting it is usually one or two of us who have the initial basic ideas, but then each member adds their own touch and flavour and what comes out is the heavy, intriguing and exciting sound of Seventh Crystal!”

In regard to the album, they conclude by saying that “we have put everything into making ‘Delirium’. Every note, beat and harmony has undergone an immense meticulousness whilst not losing that human feeling and soul. We are incredibly proud of what we have accomplished, but this is just the start. We have only just begun our journey and we’ve got more coming. Enjoy the album and share it with your friends!”

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